Posts by Benny Luo
5 Great Reasons People Become Beta Testers
Posted March 24th, 2011 by Benny Luo in Beta Guru. View CommentsThere’s a common misconception that beta testers are motivated to participate solely to receive a free product in the process. While it’s true that this is a common motivation (and generally one you should avoid in your recruiting process), there are other, far better reasons why people best test. Understanding these can help you pick better testers, and ultimately increase your participation substantially.
What Makes Beta Tests Fun to Manage?
Posted March 22nd, 2011 by Benny Luo in Beta Guru. View CommentsBeta testing is appealing to users for many reasons. The exclusive chance to experience something new before anyone else; an opportunity to be a part of the development process; and the wonderful incentive at the end of the test all drive them to sign up. However, beta testing is also a terrific experience for the manager.
Once in a while, you’ll experience a beta test plateau. This is a situation where your test has been running for a while and tester feedback has noticeably decreased. You’re still missing some critical data and aren’t quite ready to end it. In this post we cover 5 things you can do right now to revive a dying project.
Centercode CEO Speaking SafeNet Licensing Event
Posted March 4th, 2011 by Benny Luo in Corporate. View Comments
If you happen to be in Boston or Santa Clara next week and have an interest in SaaS business, be sure to check out the SafeNet Licensing live event “Monetizing Software in the Cloud”. Centercode’s CEO and Co-founder, Luke Freiler has been invited to speak on a panel focused on how SaaS and on-premise software vendors are dealing with software monetization in the cloud.
Centercode’s New Online Marketing Manager
Posted December 21st, 2010 by Benny Luo in Corporate. View CommentsMy name is Benny Luo, and I would like to formally introduce myself as the new Online Marketing Manager for Centercode. In taking on this position I’ve been handed two primary objectives: (1) Help more businesses around the world clearly understand the total value of beta testing, and how working directly with their customers is an extremely cost effective way to greatly improve their products; and (2) Guarantee that that if someone is thinking about “beta testing”, they quickly find Centercode, and equally important – love what they find. This includes both businesses interested in running great betas and the individuals interested in contributing to them.
