Posts by Luke Freiler
5 Ways to Increase Beta Tester Participation
Posted February 18th, 2011 by Luke Freiler in Beta Guru. View CommentsConsistent tester participation is the bane of most beta tests. Beta tests most commonly result in somewhere between 25% to 50% participation rates, meaning that only about one quarter to half of the beta testers participated to even the bare minimum expected of them, generally simply walking away with the product without providing any feedback at all. This is a huge waste of both time and money. Thankfully, there’s a number of simple things that can be done to raise these rates significantly.
5 Great Beta Tester Recruiting Sources
Posted February 3rd, 2011 by Luke Freiler in Beta Guru. View CommentsFinding the right beta testers isn’t so hard if you know where to look. This post focuses on 5 simple sources that you can use to build a great collection of qualified candidates for your beta test.
Two Questions to Ask Every Beta Applicant
Posted January 25th, 2011 by Luke Freiler in Beta Guru. View CommentsThere are two simple questions that you can ask your beta applicants that will get you 80% of where you need to be to pick the absolute best beta test candidates from any pool of applicants.
In the past we’ve witnessed some confusion regarding the key differences between the Alpha Test and Beta Test phases of product development. While there are no hard and fast rules, and many companies have their own definitions and unique processes, the following information is generally true.
We’re pleased to announce that we’ve launched iPadBeta.com (www.ipadbeta.com). This is a brand new service that unites iPad, iPhone, and iPod Touch Developers with great targeted Testers for their Apps and Games, offering all of the tools and help they need to easily run a great beta test; resulting in far fewer bugs, better reviews, and higher sales – free of charge.
Centercode So Far (2009 Edition)
Posted January 13th, 2010 by Luke Freiler in Connect, Corporate. View CommentsAs part of our internal 2009 year-end review I asked my engineers to run some queries on our entire software platform to illustrate the total impact our software has had on the world so far. These numbers only cover the last 3 or so years, but I believe they’re great fun stats and do a good job showing the effect we’ve had so far.
We’ve just posted a video overview of our Connect Beta Test Management software, which provides a ~10 minute introduction to a Beta/Project Manager perspective of using our product. Connect is an enormous product that was extremely difficult to summarize in such a short time, but we worked hard to pack as much information into as brief a period as possible, while still using a realistic use-case that our potential customers could relate to.
This video includes a quick look at managing various aspects of a beta project including Surveys, Tasks, Feedback (Bugs, Suggestions), Forums, Reports, Knowledge Base, and Users, and can be accessed here:
The New Centercode
Posted October 20th, 2009 by Luke Freiler in Connect, Corporate, Programs. View CommentsMy name is Luke Freiler. I am a co-founder of Centercode, and as of 2009 I have taken on the role of CEO after spending 8 years serving as CTO and leading the design of our beta test management system – Centercode Connect.
So What Does the New Centercode Mean?
For Centercode’s first 7+ years, my co-founder Rich Morgan served as Centercode’s CEO. Rich has a background in finance and operations, and he focused on getting the business established while I concentrated on creating the beta test management system I envisioned. During a discussion in late 2008, we concluded that we needed to refresh our business by broadening the reach of our software and updating our managed beta offering. This provided the perfect circumstance for something we had been discussing for a while – me stepping into the leadership role as CEO.
