Sharing Beta Test Data in Your Organization
Posted May 4th, 2011 by Adam Wright in Beta Guru. View Comments
Announcing our Beta Test Agreement Kit
Posted April 28th, 2011 by Adam Wright in Premium Content. View CommentsIn the spirit of helping more companies run successful beta tests, we’re happy to release our first premium content offering—the Beta Test Agreement Kit. This free download introduces companies to the different agreements commonly used in beta testing, with ready-to-use templates of the actual documents and a detailed companion guide to help explain all the legal jargon.
Can a One-Week Beta Test Still Be Effective?
Posted April 19th, 2011 by Adam Wright in Beta Guru. View CommentsPeople frequently ask us if there’s a minimum length for a beta test. Like many things in life, it depends. If there’s one constant, though, it’s that a one-week beta test is just too short. By understanding why that’s true, you’ll have a better idea of how long your next beta test needs to be. So, today we’re discussing 5 inherent challenges of a one-week beta.
Using Beta Tests to Gather Marketing Data
Posted April 13th, 2011 by Adam Wright in Beta Guru. View CommentsMost people think beta tests serve one very specific purpose—ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.
5 Great Reasons People Become Beta Testers
Posted March 24th, 2011 by Benny Luo in Beta Guru. View CommentsThere’s a common misconception that beta testers are motivated to participate solely to receive a free product in the process. While it’s true that this is a common motivation (and generally one you should avoid in your recruiting process), there are other, far better reasons why people best test. Understanding these can help you pick better testers, and ultimately increase your participation substantially.
What Makes Beta Tests Fun to Manage?
Posted March 22nd, 2011 by Benny Luo in Beta Guru. View CommentsBeta testing is appealing to users for many reasons. The exclusive chance to experience something new before anyone else; an opportunity to be a part of the development process; and the wonderful incentive at the end of the test all drive them to sign up. However, beta testing is also a terrific experience for the manager.
Once in a while, you’ll experience a beta test plateau. This is a situation where your test has been running for a while and tester feedback has noticeably decreased. You’re still missing some critical data and aren’t quite ready to end it. In this post we cover 5 things you can do right now to revive a dying project.
Centercode CEO Speaking SafeNet Licensing Event
Posted March 4th, 2011 by Benny Luo in Corporate. View Comments
If you happen to be in Boston or Santa Clara next week and have an interest in SaaS business, be sure to check out the SafeNet Licensing live event “Monetizing Software in the Cloud”. Centercode’s CEO and Co-founder, Luke Freiler has been invited to speak on a panel focused on how SaaS and on-premise software vendors are dealing with software monetization in the cloud.
5 Ways to Save Time Managing Your Beta
Posted March 1st, 2011 by Rich Morgan in Beta Guru. View CommentsIt’s no secret that effectively managing all of the moving parts of a beta test can be a huge time sink. We’ve written up a few useful tips to help increase your efficiency throughout your betas.
