Why Connect

Beta testing is a deeply challenging process that many companies struggle to carry out successfully. Connect is designed from the ground up to remove these challenges and improve your results.

1. Save Valuable Time

Beta testing is notoriously time-consuming and generally requires large, simultaneous efforts from multiple organizations during the chaotic period leading up to product release. Connect is designed to substantially reduce the time and effort required to manage nearly every aspect of your beta test. This includes huge time savings in recruiting, feedback management, user monitoring, and reporting—resulting in greatly enhanced results at a much lower cost.

2. Increase Participation Performance (Quality AND Quantity)

Both limited participation and inappropriate participation are commonly accepted beta problems that result in an enormous waste of time and money. Connect significantly increases your beta participant performance by: (1) helping you select the best possible participants prior to your test (based on both target market and previous performance), (2) consistently providing clear goals and information to Participants, (3) providing a simple portal with flexible feedback mechanisms, (4) focusing your participants on the specific feedback you care most about, and (5) automating reminders to participants of ongoing (and changing) project requirements.

3. Stop Vital Issues from Falling Through the Cracks

Missing critical issues prior to product launch is unfortunately common to most development processes. Connect helps prevent this by allowing you to easily collect participant feedback in a highly structured way, with effective tools to monitor, manage, and distribute it to exactly the right organizations—preventing substantial support costs and customer satisfaction problems.

4. Grow Beta Program Adoption

Cross-organizational adoption of customer feedback and beta programs is a huge challenge throughout many companies. Connect increases beta program (and customer feedback) adoption by: (1) increasing visibility of actionable feedback cross the board and (2) automatically distributing appropriate feedback and reports directly into the existing systems of all product development organizations including product management, quality, engineering, marketing, and support.

5. Connect Directly With Your Customers

Connect allows you to communicate directly with real customers in a private, secure, and controlled environment where you can address sensitive issues with confidence. While much of Connect's value lies in beta test management, there is literally no limit to the interactions you can explore with your customers via your portal.

Next Steps Resources