Centercode for Investors

Beta testing is a great way for investors to assess the quality of a product, evaluate the customer experience, and perform competitive analysis.

Centercode's solutions help overcome the toughest beta challenges faced by investors, including scoping a solid beta project, maintaining tester confidentiality, and collecting meaningful feedback. Below we outline the objectives that investors can accomplish with a successful beta and the challenges they'll encounter in doing so.

Beta Objectives for Investors Learn More »

Discipline

Objective

Product Management

Evaluate the total customer experience

Assess customer acceptance or MVP readiness

Solicit feature requests for roadmap validation

Perform competitive analysis

Quality

Identify bugs to improve quality

Evaluate real-world impact of known issues

Regression test resolved issues

Analyze and improve real-world performance

Test real-world compatibility

Usability

Study and improve user experience

Assess the new user experience

Support

Test documentation and/or support materials

Test the product's support process

Marketing

Collect mock reviews and/or NPS scores

Collect testimonials, references, or case studies

Acquire early adopters/evangelists

Generate product/launch awareness

Key Objective

Objective

Not Typical

Beta Challenges for Investors Learn More »

Stage

Challenge

Design

Project design and scoping

Limited internal resources

Tight and shifting schedules

Launch

Recruiting targeted candidates

Selecting qualified beta testers

Beta unit or release fulfillment

Manage

Maintaining confidentiality

Persistent user engagement

Collecting meaningful feedback

Close

Appropriately rewarding participants

Evaluating and quantifying feedback

Distributing and incorporating feedback

Key Challenge

Challenge

Not Typical

Centercode Solutions for Investors

Offering

Description

Beta test management platform

Fully managed beta tests

Global profiled beta tester panel

Free best practices eBooks, templates, etc.

Best Solution

Solution

Not Applicable

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