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Articles By:

John Little

What the Amazon Beta Testing Ads Say About the CV Industry

Industry News
05 Feb 2019
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta...

How to Collect Useful Feedback

Test Strategy
17 Sep 2018
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn't a high enough commendation for...

How to Optimize Customer Testing for A/V Product Development

Product Development
27 Aug 2018
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as...

4 Reasons to Include Installers
in Your User Tests

Product Development
20 Aug 2018
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense,...

3 Components of a Successful Trade Show Announcement

Product Development
10 Aug 2018
Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA,...

Enhancing Quality Outcomes in Product Development with Customer Validation

Product Development
13 Jun 2018
As your organization and its competitors come out with new products left and right, your company relies heavily on your Quality team’s testing...
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