What the Amazon Beta Testing Ads Say About the CV Industry
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta...
How to Collect Useful Feedback
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn't a high enough commendation for...
How to Optimize Customer Testing for A/V Product Development
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as...
4 Reasons to Include Installers
in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense,...
3 Components of a Successful Trade Show Announcement
Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA,...
Enhancing Quality Outcomes in Product Development with Customer Validation
As your organization and its competitors come out with new products left and right, your company relies heavily on your Quality team’s testing...
