Archive for the ‘Beta Closure’ Category

Is Your Product a Good Incentive for Your Beta Test?

  • Posted June 18th, 2015

Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]

5 Tips for Closing Your Hardware Test

  • Posted April 21st, 2015

The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up. The main factor that makes hardware beta tests unique is the fact that you’re dealing with physical […]

How to Incentivize Software and Web Site Beta Testers

  • Posted November 12th, 2014

We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]

Building a Rewarding Testing Experience: After Your Test is Over

  • Posted October 9th, 2014

In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]

5 Ways Beta Testing Impacts Your Bottom Line

  • Posted February 3rd, 2014

Beta testing plays an integral role in the development and success of any technology product. It can be difficult, however, to pinpoint and quantify exactly how your beta program is impacting your company’s finances. You may have a feeling that beta improves the quality of your product and the success of its launch, but it […]

The Power of Thank You Notes

  • Posted November 26th, 2013

In the spirit of Thanksgiving, we’re tackling an important (and too often overlooked) part of beta testing: sending thank you notes to your testers. While rewarding your testers with products or gift cards is an integral piece of beta testing, adding a thank you note from your team sends a strong message to your testers. […]

Should I Pay My Beta Testers?

  • Posted July 24th, 2013

As a beta manager you want to get as much relevant feedback from each tester as you can. Incentivizing and rewarding testers for their participation is a key part of getting that feedback. As a result, it can be tempting to attach a dollar amount to specific types of feedback, giving testers cash for each critical bug or for completing all of your requirements.

Top 5 Challenges Beta Managers Face

  • Posted May 30th, 2013

Running a beta test can be a great opportunity to interact with real customers as they use your product for the first time, but it can also be a difficult and even painful experience. Every day we talk with tech companies about the frustrations of running beta tests. After a while, we noticed a pattern in what beta managers were telling us. So we gathered up the top five challenges of beta testing, along with some tips you can use to combat them.

7 Keys to a Successful (and Sane) Beta Test

  • Posted May 21st, 2013

Running a great beta test isn’t easy. The timing is terrible, resources are often limited, and it involves getting a bunch of customers to use a buggy product. All of this can test your sanity during an already intense time. We put together a couple quick tips that can help you keep your sanity while getting the most of your test.

10 Ways to Increase Beta Test Confidentiality

  • Posted May 10th, 2013

Most product launch preparations are conducted in complete secrecy, and putting your unreleased product into the hands of beta testers during that time can be very scary. Thankfully, there are a number of simple best practices that can significantly increase the security of any beta test, without requiring a ton of effort.

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