Archive for the ‘Beta Management’ Category

The Top Challenges Facing the Beta Testing Industry

  • Posted December 29th, 2016

Customer validation is a crucial stage of the product development lifecycle, but we’ve found that the beta testing industry across the board is still in its infancy. Between a fragmentation in the terminology used for this type of testing and no standard for who is in charge of these tests within a company, there are […]

The Different Roles in Charge of Beta Testing

  • Posted November 17th, 2016

A few months ago, we conducted a survey of professionals from over 260 companies to gain a better understanding of the customer validation industry. While all of the respondents played some role in their company’s beta program, 50% of them said they are directly involved with managing the actual testing. To get a better understanding […]

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

  • Posted November 14th, 2016

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

What Makes Calculating the ROI of Beta Testing So Difficult?

  • Posted November 1st, 2016

For anyone that’s had to stand in front of their executives and justify their budget or make the argument for additional resources, you know that calculating the return on investment (ROI) of a business process is both incredibly hard and incredibly valuable. If you can show the impact your team is having on the company, […]

What’s in a Name? Fragmentation in the Beta Testing Industry

  • Posted October 26th, 2016

To gain a better understanding of the customer validation industry, we conducted an industry survey of professionals from more than 260 technology companies. The results of the survey have helped us identify trends of where companies are succeeding and struggling with their customer validation programs. We specifically asked if the respondent’s company collected feedback from […]

5 Mistakes People Make When Writing Surveys

  • Posted October 18th, 2016

One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers. Writing a survey is […]

Increase Tester Participation By Setting the Right Expectations

  • Posted September 28th, 2016

Consistent tester participation is one of the biggest challenges of beta testing. In speaking with various companies, we’ve found that the industry standard for beta test participation commonly sits around 30-40%. This means only a third of participants are contributing the bare minimum of what’s expected of them. While this participation statistic may be discouraging, […]

5 Warning Signs Your Beta Test is in Danger

  • Posted August 25th, 2016

Sometimes, despite good planning, a beta test will fall off track. You could follow all of our best practices for planning and running a beta test, but there may be a moment when things begin to go wrong. There are a number of reasons why this might happen, and they are often beyond your control. […]

4 Tips for Juggling Multiple Beta Tests

  • Posted August 8th, 2016

The above image shows just a small portion of our office Lego board, which the Centercode team uses to plan and stay on top of all the beta tests that we run throughout the year. Managing a single beta test can be difficult, but if you’re running multiple beta tests at once, things can easily […]

Part Two of the Beta Testing 101 Podcast with Pragmatic Live

  • Posted July 21st, 2016

Part two of Pragmatic Marketing’s Beta Testing 101 podcast, guest starring Centercode’s Director of Marketing Emily Hossellman, is now available. While part one looked into the essentials and best practices of running a successful beta test, this podcast dives into how beta tests can help you make data-driven decisions.

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