Archive for the ‘Beta Planning’ Category

The 3 Elements of Recruiting Testers

  • Posted April 18th, 2017

Getting users into your beta test is often one of the first big challenges of preparing to run your beta test. Once you’ve figured out who your ideal tester is (which should represent a diverse range of your target market), you’re going to have to start thinking about how you plan to onboard them into […]

Recruiting and Selecting B2B Beta Testers

  • Posted March 28th, 2017

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products. B2B products need customer validation just as much (if not more) than B2C products, but it can be incredibly challenging to get good feedback from people […]

Human vs. Bot Testers

  • Posted November 30th, 2016

Testing your product before launch and collecting pre-release user feedback is a crucial part of the product development lifecycle. However, one question we’ve seen come up in the industry in recent years as automated testing becomes much more powerful is if human testers are needed for this type of testing anymore. If you’re trying to […]

The Value of Your Tester Community

  • Posted November 21st, 2016

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

You Can’t Hide a Bad Product Behind Paid Reviews

  • Posted October 6th, 2016

Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]

Don’t Be Afraid to Call it ‘Beta’

  • Posted September 2nd, 2016

Being in beta isn’t bad. In fact, it’s an exciting (and necessary) step towards a successful product launch. Every day, product developers request their beta tests to be featured on Betabound, which is Centercode’s community of 150,000 beta testers. One of the requirements of being featured on Betabound is for a product’s website to identify […]

Three Best Practices Every Beta Manager Should Embrace

  • Posted July 29th, 2016

As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I’ve seen my fair share of challenges when figuring out the best way to gain customer validation for a new product. Personally, this is one of my favorite things about working at Centercode — […]

Beta 101 Podcast with Pragmatic Live

  • Posted June 24th, 2016

Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.

This is the Beta Test Pied Piper Should Have Run

  • Posted June 23rd, 2016

Note: This is the second part of our spotlight on the most recent episodes of HBO’s “Silicon Valley”. If you haven’t yet, read part one: HBO’s “Silicon Valley” Shows Us Exactly Why You Need to Run a Decent Beta. If you’re continuing on, spoiler alert! Sunday night’s episode of “Silicon Valley” had Richard ready to […]

6 Things You Should Do When Planning Your Software Test

  • Posted June 3rd, 2016

The first step to running a successful software beta test is having a thorough plan in place. While you won’t be dealing with issues such as shipping and tracking devices as you would in a hardware test, software beta tests have their own challenges. From preventing software piracy to recruiting testers with the right system […]

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