Archive for the ‘Guest Author’ Category

How IBM and Google Shaped the Term “Beta”

  • Posted March 3rd, 2014

At Centercode we use the term “beta” countless times every day. We realized that even though we use it so much, we’d never taken a moment to step back and consider where it came from. So we thought it would be nice to take a moment to look at how the term beta has developed […]

We’re Visiting On Product Management

  • Posted July 30th, 2013

We’re a guest author today on the On Product Management blog. Our post takes a look at how to know when you’re ready for beta and includes checklists to help determine product, team, and tester readiness. Big thank you to the On Product Management team for letting us visit! Check out the post now!

Avoiding Survey Hell

  • Posted October 4th, 2012

This is a guest post contribution by James McKey, a beta program manager at Symantec and longtime user of the Centercode platform. In this post, James goes into the pitfalls of beta surveys, including how to use Centercode to give your testers the best survey experience. — Emily @ Centercode We’ve all suffered through survey […]

7 More Beta Tester Recruiting Sources

  • Posted July 28th, 2011

At Adobe, we’re always trying to introduce new testers into our prerelease program (that’s what we call beta). There are many benefits to getting new testers into each prerelease cycle. Not only are more testers expected to generate more feedback, they also increase the likelihood that your product is tested by people from different industries, geographies, profiles and with varied system configurations and expertise levels. The challenge for many beta managers, though, is where do these new testers come from? To help, here are 7 tips you can use to grow your tester community — many of which have worked very well for us.

Competitive Motivation in Beta Tests

  • Posted April 5th, 2011

In this post, Symantec Beta Program Manager James McKey provides a great overview of his creative method of successfully motivating beta testers using weekly rewards based on the most valuable feedback gathered.

Looking for our logo?

Branding resources available here