As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is...
5 Beta Program Tips to Live By from Industry Superstars
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips...
Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before...