Giving Your Testers a Warm Welcome

Test Launch
28 Feb 2017
Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it's your responsibility to make them feel welcome and at...

6 Tips for Kicking Off Your Software Test

Test Launch
13 Jun 2016
Beta tests have four basic stages — planning, kickoff, managing, and closing — and each has its own best practices. We recently discussed...

The Elements of Your Beta Package

Test Launch
19 Feb 2016
There are many steps you can take to ensure your hardware test is successful and developing an efficient packaging procedure is a crucial one. There...

Converting Your Beta Testers into Brand Evangelists

Test Launch
16 Sep 2015
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who's not only a big fan of you and the products you...

How To Leverage a Beta Product Leak

Test Launch
31 Aug 2015
You're a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team...

5 Expectations to Establish with Testers on Day One

Test Launch
20 Aug 2015
A common mistake new beta managers make is to assume that testers instinctually know what they're supposed to do during a beta test. In truth, most...