Giving Your Testers a Warm Welcome
Managing a beta test is like hosting a dinner party Your beta testers are your guests and it's your responsibility to make them feel welcome and at...
6 Tips for Kicking Off Your Software Test
Beta tests have four basic stages — planning, kickoff, managing, and closing — and each has its own best practices We recently discussed...
The Elements of Your Beta Package
There are many steps you can take to ensure your hardware test is successful and developing an efficient packaging procedure is a crucial one There...
Converting Your Beta Testers into Brand Evangelists
Brand evangelists can be a powerful force for your product A brand evangelist is a customer who's not only a big fan of you and the products you...
How To Leverage a Beta Product Leak
You're a few weeks into managing a beta test for a new product your company plans to release soon You get an email from someone on your beta team...
5 Expectations to Establish with Testers on Day One
A common mistake new beta managers make is to assume that testers instinctually know what they're supposed to do during a beta test In truth, most...
