The #1 Mistake to Avoid When You’re Writing Surveys

Test Strategy
05 Nov 2019
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights,...

6 Steps to Recruiting Participants for User Research

Test Planning
02 Jul 2019
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer...

How to Craft Task Scenarios Like a Pro

Test Planning
17 Dec 2018
One of the biggest challenges of managing feedback is organizing it. This isn’t news to most test managers. When the bulk of prioritization happens...

How to Collect Useful Feedback

Test Strategy
17 Sep 2018
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn't a high enough commendation for...

How to Optimize Customer Testing for A/V Product Development

Product Development
27 Aug 2018
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as...

4 Reasons to Include Installers
in Your User Tests

Product Development
20 Aug 2018
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense,...