3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Leader Insights
15 Aug 2019
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips...

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Leader Insights
08 Aug 2019
Technology is developed to serve people, but those people - customers - haven’t always had their own seat at the product development table....

Finding Quality Beta Testers: Selecting Qualified Testers

Test Strategy
17 Oct 2018
Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality...

Finding Quality Beta Testers: Crafting a Compelling Recruitment Message

Test Strategy
15 Oct 2018
Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers' attention. The third...

Betabound Is Giving a New Face to Targeted Tester Recruitments

Corporate News
19 Jul 2018
Centercode's community of 200,000+ testers has a new look, and it’s more than just a pretty interface. As part of our ongoing commitment to our...

Laws of Attraction: Developing a Community of Reliable Beta Testers

Community Management
22 May 2018
In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure...