3 Essential Community Management Tips from Microsoft’s Dona Sarkar
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips...
Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program
Technology is developed to serve people, but those people - customers - haven’t always had their own seat at the product development table....
Finding Quality Beta Testers: Selecting Qualified Testers
Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality...
Finding Quality Beta Testers: Crafting a Compelling Recruitment Message
Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers' attention. The third...
Betabound Is Giving a New Face to Targeted Tester Recruitments
Centercode's community of 200,000+ testers has a new look, and it’s more than just a pretty interface. As part of our ongoing commitment to our...
Laws of Attraction: Developing a Community of Reliable Beta Testers
In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure...
