Opening Keynote

Jenna Deutsch reveals how the Bose CV team tunes into target market feedback and uses those insights to thread the needle of Customer Validation throughout their organization.

Trimble's Alex Larsen highlights strategies and tools for elevating your Customer Validation program's results, building a culture people want to be a part of, and generating buy-in for your team's mission.

GE Lighting's Joy Trillet shares the struggles of starting a Customer Validation program at a 100+ year old company and the tactics pushing her forward in this illuminating conversation.

Learn the 5 essential skill sets that help you navigate the fluctuating demands of managing a customer testing program, from prioritizing bugs to facilitating a conversation with your stakeholders.

By applying a researcher mindset, you can pull more accurate, focused results from your test. This session teaches research strategies that support and refine your customer testing processes.

Technographics are real-time insights into your target market's tech ecosystems. Learn how to enhance testers' user profiles via test platforms and deepen your understanding from customer testing.

TestFairy showcases how they help companies like Johnson & Johnson, Blizzard, Groupon, Siemens, and many others to work remotely after many companies switched to remote due to recent events.

Running a CV program can be stressful, especially when there's a lot on your plate. Learn when it's time to scale your program, and get efficient practices for meeting your testing needs.

Get a high-level overview of personal data issues in customer testing, walk through best practices, and see the Centercode Platform's most helpful features for personal data management.

Learn how the Autodesk Inventor Team partners with its customers to research, design, and implement product solutions. This session offers tactics and methodologies honed over a decade of testing.

Identify the four early warning signs of low tester engagement, and learn techniques for resolving these issues before they impact the quality of your product recommendations.

Struggling to collect valuable tester feedback? Increase tester collaboration, completed activites, and quality insights by avoiding the common pitfalls of "home grown" customer testing.

Your test communication strategy can make or break the flow of incoming feedback. Keep your testers on track to deliver abundant, high-quality insights with these communication best practices.

Surveys are a primary form of feedback in all types of research, including customer testing. Increase your survey engagement with these best practices for survey writing and distribution.

Whether you're recruiting for an upcoming test or building your community, walk through the ways you can use Betabound's panel of 200,000+ users to attract qualified target market testers.

TechSmith shares success stories and lessons learned from recruitment. Explore how alignment between targeted testers and well-defined goals positively impacts continuous testing outcomes.

Incentives are tricky to calculate, tricky to manage, and tricky to distribute. Get the most out of your investment with these tips for using your incentive budget effectively.

Create a branded test experience that promotes excitement and turns testers into customers. This session will teach you simple tactics for tester engagement through visual and verbal branding.

Need tips on establishing impactful community metrics? Learn how to set meaningful goals and bubble them up through your organization. Plus, get a glimpse at real Betabound metric data.