Great Fitness Products Start with Knowing Your Market
Every year, hundreds of new fitness products are introduced, but it's extremely difficult to make a lasting impression. In a marketplace where product experiences are communicated instantaneously, waiting until release to find out if customers will like your product can be fatal.
Better Engagement with the Voice of Your Customers
In the fitness market, your brand is often seen through the lens of its latest release, so it's crucial to get it right. With on-demand customer feedback at your fingertips, your product team can quickly identify new roadmap opportunities and product improvements that keep customers engaged.
Reduce Development and Support Costs
Support calls and post-development maintenance are costly. Resolving a product issue after release can be up to 100x costlier than if it were fixed prior to launch. Leverage pre-release customer feedback to reduce support call volumes, improve time to closure, and keep dev focused on improving the next big release.