Public Beta Tests as a Launch Tool

Our free whitepaper looks at the differences between public and private betas and shows you how to incorporate public betas into your product launch strategy.

  1. Public vs. Private Betas

    Though they both occur before release, public and private beta tests are completely different animals with different goals, risks, and strategies. We'll help you decide whether running a public beta makes sense for your situation.

  2. Understand the Risks

    There are various risks associated with any large scale release. Understanding the hazards of a public beta and how to mitigate them can help ensure a successful product launch.

  3. Develop Your Public Beta Strategy

    Public betas have the potential to be a powerful marketing tool. This whitepaper is full of practical tips to make your public beta test a success.

Download the Whitepaper

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