The Real Role of Beta in Product Management

Our free eBook reveals the true value beta testing delivers to product managers and how you can leverage that value to further your goals while building customer relationships.

  1. The 4 Perceived Roles of Beta Testing

    This vibrant eBook exposes why beta testing is often considered a "necessary evil" and how this perceived role can bring a lot of frustration to product management professionals.

  2. Beta's 10 True PM Benefits

    We've included ten highly actionable ideas that will help product managers leverage beta testing to more easily achieve their goals while connecting with real customers.

  3. Keys to Success, Mistakes to Avoid

    This resource delivers an additional seven proven best practices that product managers can use to ensure a successful beta program, as well as the ten most common pitfalls to avoid.

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