What is Technographics?

What are technographics?

Technographics is a mash-up of “technology” and “demographics” — together, the term describes your customers’ tech stacks. In the context of customer testing, this type of segmentation lets you select testers based on the details of their unique tech ecosystems. Some examples would be the make of their security systems, which phone models they own, or the current software version of their smart speakers.

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Featured Blog Posts

User Testing Recruitment Made Easy

Test Management

The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.

Finding Quality Beta Testers: Designing Your Ideal Tester Team

Test Strategy

The relevancy of your feedback is one of the most crucial ingredients to your Beta Test. This means your tester team is the determining factor for its success or failure. For feedback to be relevant to your objectives, it has to come from true members of your target market. In Part Two of Finding Quality […]

Segmentation: Enhancing Your Product Insights from User Testing

Test Management

At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.