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Notes on building what people want
Ideas and practical advice on building products people love.
Latest · Test Launch
What Is a Golden Build in Beta Testing?
A golden build is the version you ship to everyone. Here's what earns a build that name, and how to tell whether yours is ready.
November 6, 2026 · 5 min read
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Test Strategy
What Is Canary Deployment? A Plain-English Guide
Canary deployment sends a release to a small group first, so problems show up before everyone sees them…
November 6, 2026 · 7 min read
Test Launch
What Is General Availability (GA) in Software?
GA means a product is stable, supported, and open to everyone. Here is what that milestone means, and why…
November 6, 2026 · 7 min read
Product Development
How Beta Testing Can Drive Go/No-Go Decisions
Show leadership what beta findings mean for risk, customer satisfaction, and revenue before the go/no-go call.
October 16, 2026 · 9 min read
Test Planning
Building a Foundation for Smarter Home Automation
Three testing challenges every smart home maker faces and how real-world user testing tackles them.
September 8, 2026 · 6 min read
Product Development
Why Nobody's Using the Internal Tool You Built
You built an internal tool and nobody's using it. The fix is one conversation, three people, and a week.
July 15, 2026 · 4 min read
Test Planning
TestFlight's 10,000-Tester Limit: Why You Don't Need It
TestFlight caps external testers at 10,000. Here's why you'll almost never need that many, and what to do…
July 2, 2026 · 4 min read
Test Planning
How Many Beta Testers Do You Need?
How many beta testers do you need? Find your ideal test size in seconds with our free calculator.
July 1, 2026 · 5 min read
Product Development
Project Status Report Templates: Formats & Examples for Every Stakeholder
Status report templates and complete examples for executives, teams, clients, and customers, without…
June 11, 2026 · 13 min read
Test Strategy
Dogfooding 101: What It Is and How Real Companies Run Their Programs
Most dogfooding programs collect bugs and breed resentment. Here's what the best ones do differently.
May 29, 2026 · 16 min read
Product Development
How to Conduct User Interviews: A Step-by-Step Guide for 2026
Clear steps, smart questions, and proven techniques to help you run better user interviews for real product…
May 29, 2026 · 16 min read
Product Development
What Are User Interviews? Definition, Types, and Examples
Defining user interviews, when to use them, and how they differ from surveys, usability testing, and focus…
May 29, 2026 · 6 min read
Test Strategy
Alpha vs. Beta Testing: The Complete Guide for Product Teams
Ask five teams to define alpha and beta testing and you'll get five answers. Here's a clearer take.
May 15, 2026 · 14 min read
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