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Welcome to the Centercode
Delta Testing Blog

Advice on running effective, scalable delta testing programs from the Centercode team.

Featured Posts

Paul Chen - Testing With All Audiences, Sentiment, and What Customers Value

Delta Huddle Podcast

In this episode, Mattel's Paul Chen dives into his past experience at Microsoft with the Surface product launch and demonstrates his passion for developing and designing products to help the next generation explore the wonders of childhood.

Democratizing User Testing

Corporate News

Two decades ago, Centercode was bootstrapped by a small group of likeminded founders, collectively driven by our genuine passion to increase the positive impact of technology on the world.

The Magic of Beta Test Automation

Test Management

Unlock the magic of beta testing automation and optimize your process as a product manager. Beta test automation can help you streamline your workflows and free up more time for product strategy and innovation.

Most Recent Posts

Leveraging Real-Time Beta Feedback: Centercode's Slack Integration

Inside Centercode

Centercode's Slack integration delivers real-time beta feedback to one of the most popular messaging apps for business.

From Labs to Launch: The Journey of Google's Duet AI

Industry News

We're exploring Google's progressively expanding beta test for Duet AI and their approach to beta testing.

Jedi vs Sith: Mastering Beta Testing with Star Wars Wisdom

Test Management

On May the Fourth, discover the do's and don'ts of effective beta test management by embracing the wisdom of the Jedi philosophy while avoiding the pitfalls of the Sith mentality in this specially themed post for Star Wars Day.

Jonathan Pardo - Music, The Beatles Rock Band, QA, and "Chaos Mode"

Delta Huddle Podcast

In this episode, Jonathan Pardo (Owlchemy Labs, formerly at Sonos) shares insights from his career in music, audio, and technology. He also discusses his time overseeing a community of over 150,000 testers, and highlighted the potential for personal and career growth in QA testing.

How to Find Product Market Fit and 8 Ways to Test It

Product Development

Achieving product market fit is crucial for business success. Discover a 4-step process to find and determine product market fit and explore 8 simple ways to test and validate it throughout the development life cycle. By understanding your target customers and validating your product or service, you can drive business growth and stay ahead of the competition.

What is a software beta version?

Product Development

Discover the pivotal role beta versions play in software development and their impact on the final product. Learn about the importance of beta testing, its place in the software release life cycle, and uncover the differences between alpha and beta versions.

How to Write a New Product Launch Blog

Product Development

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

The Ultimate Guide to a Successful New Product Launch

Product Development

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

11 Easy Ways to Gather Customer Feedback 

Test Strategy

Discover 11 effective ways to gather customer feedback and improve your products and services with this comprehensive guide.

Top Five Ways You Can Grow Your Beta Program

Program Management

Check out these top 5 tips from Centercode on how to grow your beta program and prove its value to stakeholders. Plus, hear from product testing expert Alex Larsen on the Delta Huddle Podcast.

The Ultimate Guide to Beta Testers: Everything You Need to Know

Test Management

Have a question about beta testers? This guide will answer the most frequently asked questions about beta testers and about being a tester, while also providing tips and best practices from decades of beta testing experience along the way.

The Definitive Guide to User Acceptance Testing (UAT)

Test Management

This definitive guide to user acceptance testing (UAT) is a comprehensive resource that covers everything you need to know about planning, conducting, and managing a successful UAT.

How Stakeholders are Involved in Beta Tests

Test Planning

Assembling the right management team for a beta is a fundamental step to a successful test. The stakeholder team is responsible for managing and coordinating the beta test, gathering and analyzing feedback from beta testers, and working with the development team to address any issues that are identified.

4 Beta Testing Examples from Well-known Companies

Leader Insights

Discover how world-renowned companies like Nike, Coca-Cola, and Apple use beta testing to refine their products and better understand their target audience. Explore four real-world beta testing examples showcasing the power of beta testing to drive innovation and improve the user experience.

The Ultimate Guide to Launching a Beta Test for Startups

Test Launch

A comprehensive guide to launching a successful beta test for startups, including step-by-step instructions, examples, and tips.

Understanding Google Play Store Testing Tracks

Test Management

Understanding Google Play Store Testing Tracks: Learn about the difference between Internal, Closed, and Open testing.

How to Submit Your App to the Google Play Store for Beta Testing

Product Development

Learn the essentials of Google Play Store app publishing & maximize your app's success with our expert tips on descriptions, screenshots, & more

The Twisted Definition of "Beta" in Gaming

Industry News

With the Diablo IV beta weekends top of mind, we explore the debate surrounding the changing definition of "beta testing" in the gaming industry and the importance of transparency between developers, publishers, and players to rebuild trust and maintain the value of beta testing.

A Complete Guide to Creating a Product Proof of Concept

Product Development

Discover how to create a successful proof of concept for your product idea, including types of POCs, testing methods, and common challenges.

Alex Larsen - How to Scale a Beta Program, Virality, and Creating Value

Delta Huddle Podcast

With Alex Larsen as our guest, this episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing?

The 8 Best Product Management Apps in 2023

Product Development

Explore the top 8 product management apps of 2023 to optimize collaboration, streamline processes, and make data-driven decisions, all within one comprehensive guide for your product development success.

6 Must-Have Components of a Beta Test Workspace

Test Management

Discover the six essential components of an effective beta test workspace that fosters tester engagement, streamlines feedback management, and ultimately enhances your product's market readiness.

6 QA Best Practices for Modern Tech Companies

Product Development

With reduced resources, increasing the effectiveness and efficiency of QA processes is more important than ever. To help you out, here are six best practices for quality assurance that you can use to continue meeting the high standards of your team and your customers even as a team of one.

Quality Assurance vs Quality Control

Test Strategy

Learn the key differences and similarities between Quality Assurance (QA) vs Quality Control (QC), and how to implement effective processes to manage quality.

Strategies for Establishing a Successful Beta Program

Delta Huddle Podcast

In this episode, Chris Rader, VP of Marketing at Centercode along with Technical Trainer, Stefan Stenroos is joined by Richard Ball, formerly Director of Field Testing at Peloton to discuss the best strategies for starting a successful beta program.

7 Tips to Enhance Your QA Environment Remotely

Test Strategy

Learn how to maximize the effectiveness and efficiency of your QA environments with this blog.

Prioritizing Feedback Using the MoSCoW Framework

Product Development

Learn how to prioritize beta test feedback using this data-driven method to categorize feedback into four categories: Must Have, Should Have, Could Have, Would Have. Improve communication, save time and resources, and make better decisions with the MoSCoW Framework.

How Product Leaders Challenge the Status Quo and Deliver Better Products

Product Development

As a product manager or product management executive, you're always looking for ways to drive better results and improve your products. In your continuous search to improve, have you considered whether you’re leveraging the full potential of beta testing? According to Centercode's 2022 industry report, 7 out of 10 companies say beta testing is the most effective way to improve products.

Best Practices for Beta Test Reporting (with Template!)

Template

When reporting on a beta test, it can be challenging to make sense of the data and difficult to know what information to report on or take action on. By following best practices for beta test reporting and using standardized templates, you can ensure that you're gathering the information you need to make informed decisions and improve your product.

Customer Loyalty Insights from Early Adopters

Product Development

It's no secret that customer loyalty is crucial for any business. Not only is it more cost-effective to retain existing customers, but loyal customers also tend to spend more and recommend your company to others.

9 Product Quality Metrics to Improve with Beta Testing

Product Development

One way to measure and improve the quality of your products is by tracking relevant product quality metrics during development.

4 Ways Beta Testing Can Boost User Satisfaction

Product Development

If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.

How to Screen Beta Test Applicants to Maximize the Value of Your User Test

Test Strategy

By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.

Maximize Beta Tester Engagement with Strong Communication (with Examples!)

Template

Effective communication is crucial for the success of any beta test. If you’re stuck or just want some best practices, dive into these tips and examples to help you write the best weekly announcement emails your beta testers have ever read.

Why Recruiting More Beta Testers Than Needed Is a Smart Move

Test Planning

By recruiting more applicants than needed, you can increase the response rate, ensure better representation, provide flexibility, and gather extra feedback.

Incentivizing Beta Testers to Improve Participation and Feedback Quality

Test Planning

Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.

How Leveraging Brand Evangelists Can Supercharge Your Beta Test

Test Planning

By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?

8 Key Characteristics to Look for When Recruiting Beta Testers

Test Planning

Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.

Iceberg of Beta Tester Value [Infographic]

Infographic

Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The value that lies beneath the water line expands far beyond what you see on the surface.

Building Brand Evangelism Through User Testing

Delta Huddle Podcast

In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs.

The Anatomy of a Great Beta Tester [Infographic]

Infographic

Great beta testers share many of the same commonalities, making them a very valuable part of the product development process. Here is an infographic explaining some of the desirable traits to look for in your beta testers.

What Are Beta Test Metrics and How Can You Measure Them?

Test Strategy

Tracking the right metrics while running your beta program is essential for measuring the effectiveness of your beta testing efforts. But what are beta test metrics exactly and why are they important?

Why Every Product Manager Needs Beta Testing to Achieve their Roadmap Goals

Test Management

By gathering valuable feedback and identifying and fixing issues early on, beta testing can help you improve the user experience and increase the chances of success for your product. Keep reading to learn more about the benefits of beta testing and how to conduct a successful beta test.

The Value of Different Types of Beta Testers During Product Development

Test Planning

We'll explore the different types of beta testers, and how each type can provide valuable insights and feedback to help you make improvements and iterate on your products over time.

5 Surprising Tips for Beta Testing Your Product Over the Holidays

Test Planning

Not only can beta testing help improve the quality of your product, but it can also provide valuable insights and feedback during the busiest time of the year. In this blog we share tips for planning and executing a successful beta test over the holidays.

The Iceberg of Beta Tester Benefits

Test Planning

Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The mass that lies beneath the water line expands far beyond what you see on the surface.

9 Challenges of Product Development in a Downturn

Test Strategy

Your next product launch may be keeping you up at night. With fewer resources, budget cuts, and lack of personnel, it’s going to be much more challenging to release quality products and avoid costly delays.

Pilot Episode: Doing More With Less, Tech Optimism, and Delta Testing

Delta Huddle Podcast

For our very first episode, we discuss tech optimism, maintaining user delight, and doing more with less when it comes to user testing with David Perry, CEO of Carro and Luke Freiler, CEO of Centercode.

How Dogfooding Helps Build a Strong Remote Culture

Test Strategy

As many teams are now working remotely, it’s challenging to maintain the same level of engagement and productivity that once existed. Remote teams can achieve a thriving remote culture, but it’s going to take some effort to ensure everyone feels aligned and included.

How Dogfooding Improves Company Culture with Involvement and Collaboration

Test Strategy

Executive teams invest their hearts and souls into building an environment, a vibe, and a workplace culture that not only attracts new talent, it also keeps employees from looking elsewhere. But, when I say “culture” did you immediately think ping pong tables, sushi chefs, baristas and nap pods?

What Should You Look for in the Ideal Beta Tester?

Test Planning

One of the most important facets of product testing is identifying and finding an audience that will help you make your products better. When planning a product test, perhaps the most vital question to ask when determining who will test your product is, whose feedback will be the most important to your product’s development?

Eat Your Own Dog Food: Software Testing

Test Strategy

In Spring of 2021, Centercode's biggest release yet was imminent and it was finally time to gather customer feedback. Coincidentally, the release included an entirely new framework, Delta testing, built to capture actionable feedback from testers with minimal effort.

5 Agile Principles for Evolving Your User Testing

Test Strategy

We live in a world where the tools and services we use every day are in a constant state of improvement. Not only do our favorite devices improve massively with each new release, so does the software that powers them.

Centercode Key Performance Indicators: Impact Score

Test Management

This week we round out our series on the Centercode Key Performance Indicators (KPIs) by discussing testing Delta Impact Score.

3 Agile Inspired Testing Ceremonies

Test Management

There are a couple of big differences between traditional beta testing and delta testing. Perhaps one of the most significant is delta testing’s focus on working within Agile environments (vs. waterfall). Many parts of the delta testing methodology are pulled directly from common forms of Agile development.

4 Important Agile Ceremonies for Your Testing Strategy

Test Management

That meeting could have been an email… Unfortunately this is a sentiment we’ve all had after a meeting that didn't feel particularly effective.

Measuring Project Success With Delta Health

Test Management

In my last post, we discussed measuring tester engagement as a part of test health. Today, we are going to discuss measuring product success.

How to Measure User Testing Engagement

Test Management

One of the primary concerns of any project manager throughout the testing period is whether there’s enough tester engagement. Good tester engagement is instrumental to a successful delta test.

3 Departments Who Need Your User Testing Results

Test Strategy

There are countless benefits to having a successful user testing program. Being able to confidently bring new products to market and mature existing products is where the key business value lies.

Finally, an Automated User Testing Solution for Product Professionals - Part 2

Industry News

If you read Part 1, you already know that the Centercode Delta release is a totally new way to plan and run user tests using automation, intuitive dashboards, and rich user feedback. So let’s dive into some of these features a little deeper.

Finally, an Automated User Testing Solution for Product Professionals- Part 1

Industry News

Have you ever wanted to be able to automate your user tests and just jump to the good part where you get awesome feedback that’s easy to apply to product development? Us too.

How to Write Super-Clickable Beta Invite Emails (with Samples!)

Community Management

The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.

How Peer Review Creates Strong Collaborative Teams

Product Development

Whether you’ve returned to the office, work in a hybrid model, or your entire company took the leap to being fully remote, our work spaces have changed dramatically in the last two years.

How Delta Testing Uses Atomic Habits to Promote Data-Driven Decisions

Product Development

“You do not rise to the level of your goals. You fall to the level of your systems.” This quote from Atomic Habits, by best-selling author and habit expert James Clear, is as true for using customer insight to drive product decision-making as it is for training to run a marathon, not biting your nails, or remembering to unload the dishwasher every night.

Conducting Continuous User Research with Delta Testing

Product Development

What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:

How the Pros Run Their Beta Programs

Product Development

So you want to run a beta program — and we're stoked for you! Whether you got here after running a handful of beta tests on your own, or your boss handed the task over to you, the insights you get from beta testing open the door to an incredibly enriching world of customer knowledge and product insight.

How to Keep the Fire Burning in Your Tester Community

Community Management

Relationships require care. And not just in the form of those once-in-a-while grand gestures — though an extra special thank you every now and again never hurts.

The One Little Secret for Optimizing Your Tester Engagement

Test Strategy

Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!

What Most Teams Don’t Understand About User Testing Metrics

Product Development

Calculating user testing metrics? Avoid this common mistake and learn how to find the 3 metrics that matter most to showing your impact.

How Delta Testing Is Helping Today's Product Managers

Product Development

No one knows what your customers need better than your customers; that's why their feedback has never been more critical to the success of your product.

3 User Testing Program Resolutions (And How to Keep Them)

Product Development

It's the time of year for resolutions: where we dream big about the things we want to do and improvements we want to make in the hopes this year will be better than the last. But as everyone who's two weeks into a diet or exercise routine knows, resolutions are easy to set but difficult to keep — especially when you don't have a system in place for making it happen.

Centercode's 2021 Content Roundup

Product Development

After 2020 and a year defined by upheaval, 2021 has been all about recovery and progress: shedding what doesn't work, strengthening what does, and reimagining possibilities in a world with a new outlook and new demands for the future.

Your Year Ahead User Research Checklist

Product Development

The end of the year can mean a lot of things. While at home it's about decorating, cooking mountains of food, or reuniting with loved ones, the end of the work year is about looking back at everything you've accomplished — and looking forward to what's around the corner.

Ask the Expert: Should You Run User Tests Over the Holidays?

Test Strategy

Should you plan to launch a user testing project over the holidays? In this installment of Ask the Expert, Centercode's Sr. Test Manager Mike Fine talks about the oft-debated holiday test launch: when it works, when it doesn't, and what you should expect from your testers.

Getting Attitudinal Data During Development With Delta Testing

Product Development

Just like there are many ways to collect attitudinal data, there are different moments when data about your customers' thoughts, opinions, and attitudes comes into play during product development. But how do you get this data?

How to Thank Your Testers

Test Management

When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.

Why You Should Open Your Alpha Tests to Your Customers

Test Strategy

Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.

Segmentation: Enhancing Your Product Insights from User Testing

Test Management

At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.

User Testing Recruitment Made Easy

Test Management

The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.

Why Is Automation Essential During Delta Testing?

Test Management

Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.

The Importance of Your Community in Delta Testing

Community Management

The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.

Four (More) Signs It's Time to Upgrade to Delta Testing

Test Management

Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.

Four Signs It's Time to Upgrade from Beta Testing

Test Management

In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.

Delta Testing for Product Iteration

Test Strategy

The market for connected devices and other technology is more competitive today than it's ever been. Companies know that it's not enough to get their product off the shelves.

Delta Testing for Product Release

Test Strategy

Beta, field, and user acceptance testing have the same overall goal in mind: to gather real-world feedback and improve products before launch. But while the majority of companies include customer tests, companies relying on traditional user testing practices experience varying degrees of success.

Delta Testing for Dogfooding

Test Strategy

It's easy to find a company that has some sort of dogfooding or employee testing program. But it's much more difficult to find one whose program delivers actionable user insights derived from co-worker product use — unlike those companies using delta testing tools and practices.

Delta Testing for Competitive Product Analysis

Test Strategy

Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).

Delta Testing and CX/UX: Elevating the Voice of the Customer

Product Development

Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.

4 Common Delta Testing Use Cases in Product Development

Test Strategy

Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.

What Is Delta Testing?

Product Development

In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.

The 4 Types of User Testers You Need (And How to Find Them)

Community Management

The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?

Competitive Product Development: How to Decode the Competition

Product Development

As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.

Should You Build or Buy Your User Testing Tool?

Test Management

There comes a point when the scale of your user testing projects or program exceeds what standard productivity tools like email and spreadsheets can handle. And that's when it's time for an upgrade: a specialized user testing tool that will serve as a hub for all your test management activities. Awesome!

How to User Test Your Product for Any Phase of Development

Product Development

These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.

20 Tips from 20 Years of Centercode

Leader Insights

Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.

Centercode’s CEO on 20 Years of Technology and User Testing

Leader Insights

Centercode was founded in 2001 as a way to connect technology innovators with their real customers through user testing. In 20 years, technology has changed significantly. But our mission — to remove friction in today's technology by helping companies perfect their products — has stayed the same.

5 Common Mistakes to Avoid When User Testing Your Mobile Apps

Product Development

Today, there are thousands of connected tech products on the market — and thousands of mobile apps for managing each one.

4 Things You Need to Succeed in a Connected World

Product Development

By 2022, Gartner predicts that there will be 6.4 billion devices in use next year as smartphones overtake desktop computers.

How Delta Testing Keeps the Focus on Customer Delight During Agile

Program Management

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.

Centercode Is Powering Up These 4 Roles in Product Development

Product Development

Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.

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