Product Growth Delta Programs

Continuous Improvement in an Agile World

Leverage a dedicated community of enthusiastic customers to fully vet your upcoming fixes and enhancements.

Use Cases
Progressive Delivery
Early Access
Advisory Boards
Photos of 4 plants at different stages of growth

Used by the World's Top-Performing Companies

AMD
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Microsoft
Owlet
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Waze
Weber
Wyze
Yale
Zoom

What's a Product Growth Delta Program?

Maintain your lead and grow opportunities with your current customers by bringing them into product development. Product Growth delta programs let you co-create solutions that make users continue to need and enjoy using your product in ever-changing ecosystems.

Program Stakeholders

These programs are typically owned by teams that maintain and update products post-launch. They are also owned by new product development managers in companies that have a platform product from which other products are developed.

Sleep Better With
Every Release

Get Feedback Early and Often

Know that each update will be a success by using Centercode to understand your customers as you co-create updates and new features.

Go Lean With Your Product

Test small updates with a group of customers, get feedback in real time, and know what to change with Centercode's smart analytics.

Understand Your Data Story

Your analytics tell you what actions users are taking, but you probably don't know why. Centercode gives you the human insight to make the right decisions.

Smartest Person in the Room

You're the smartest person in the room with Centercode's wide variety of information, from deep customer insights to easy-to-digest dashboards.

Make Your Engineers Happy

Engineers want to know they're having an impact. Centercode gives them confidence that every request you make will always increase customer satisfaction.

Personal Crystal Ball

Know exactly what is going to be the most common support issue, top requested feature, and most loved experience — before release.

How It Works

Product Growth delta tests offer an on-demand, weekly cycle that engages your test audience with the goal of collecting actionable feedback on specific features or user experiences.

Centercode's Continuous Model of Delta Testing

Phase
Scoping

Pick the features, experiences, and activities that you'd like your testers to focus on.

Tester Replenishment

Fresh testers are added to address increasing requirements and/or offset any natural attrition.

Engagement Management

Testers are engaged by an automated agent based on their individual performance and behavior.

Feedback Management

Issues, Ideas, and Praise are enriched by collaboration. Results are prioritized by Impact Score.

Results
Distribution

Smart dashboards are automatically generated to summarize all results, broken down by feature and phase.

Product Growth is just the beginning

The Centercode platform and services offer a full arsenal of scalable on-demand delta user testing programs.

Ready to Launch With Confidence?

Rather learn more first?

Check out these free resources on Centercode and delta testing.

Cover Image: Software Beta Test Planning Kit
Kit
Software Beta Test Planning Kit

Unify your stakeholders behind a thorough, well-organized test plan with practical tools and best practices in our comprehensive kit.

Cover Image: The Feedback Playbook
Whitepaper
The Feedback Playbook

This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.

Cover Image: Beta Tester Recruitment Kit
Kit
Beta Tester Recruitment Kit

Use these best practices and templates to attract quality testers and speed up the recruitment period. You’ll learn a proven process for finding enthusiastic beta testers from your target market.