Product Launch Delta Programs

Launch with Confidence

High-impact, in-the-wild user tests focus your target market on what matters most to ensure the success of your release.

Use Cases
Beta Testing
User Acceptance Testing (UAT)
Field Testing
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Used by the World's Top-Performing Companies

AMD
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Microsoft
Owlet
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Waze
Weber
Wyze
Yale
Zoom

What's a Product Launch Delta Program?

Centercode Product Launch delta programs offer a modern technology-driven alternative to beta tests and similar programs. They use your target market to test your products in their real environments over a fixed period of time.

Program Stakeholders

Based on organizational structure, user testing ownership may vary from distributed models driven directly by product managers, UX/CX engineers, or quality engineers, to fully-centralized beta, VOC, and program management teams.

A photo of a business man using a mobile app and screenshots of reporting UIs

A Successful Launch Every Time

Efficiently Scoped Projects

Centercode will guide you to the right amount of testers in the shortest time, based on your product, audience, and objectives.

Focus Testers on What Matters

Dynamic activities and generated surveys ensure testers focus on the features and experiences necessary to your success.

Optimized Resources

Automation at every step will ensure your time investment remains low while your results soar.

Automated User Engagement

An automated agent leverages machine learning to profile and engage each tester based on their behavior and performance.

Ideal Targeted Testers

Get highly targeted, enthusiastic strangers who are eager to provide abundant, rich feedback on your product.

Rapid Prioritized Feedback

Rich, customer-generated issues, ideas, and praise are automatically prioritized to maximize your product success.

How It Works

Product Launch delta tests follow a simple, project-focused methodology.

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Product Launch is just the beginning

The Centercode platform and services offer a full arsenal of scalable, on-demand delta user testing programs.

Ready to Launch With Confidence?

Rather learn more first?

Check out these free resources on Centercode and delta testing.

Cover Image: Software Beta Test Planning Kit
Kit
Software Beta Test Planning Kit

Unify your stakeholders behind a thorough, well-organized test plan with practical tools and best practices in our comprehensive kit.

Cover Image: The Feedback Playbook
Whitepaper
The Feedback Playbook

This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.

Cover Image: Beta Tester Recruitment Kit
Kit
Beta Tester Recruitment Kit

Use these best practices and templates to attract quality testers and speed up the recruitment period. You’ll learn a proven process for finding enthusiastic beta testers from your target market.