Product Launch testing

Launch with Confidence

An automated way to perform high-impact, in-the-wild user tests that focus your target market on what matters most to ensure the success of your product release.

Use Cases
Beta Testing
User Acceptance Testing (UAT)
Field Testing
Photo of a space shuttle before launch

Used by the World's Top-Performing Companies

AMD
Alteryx
Amazon
Apple
Avid
Belkin
Bose
Cisco
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Logitech
Microsoft
Owlet
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Wyze
Yale
Zoom

What is Product Launch Testing?

Product launch testing offer a modern technology-driven alternative to beta tests and similar programs. They use your target market to test your products in their real environments over a fixed period of time.

Product Launch Testing Stakeholders

Based on organizational structure, user testing ownership may vary from distributed models driven directly by product managers, UX/CX engineers, or quality engineers, to fully-centralized beta, VOC, and program management teams.

Photo of a business man looking at his phone and screenshots of Centercode Delta dashboards

A Successful Launch Every Time

Efficiently Scoped Projects

Centercode will guide you to the right amount of testers in the shortest time, based on your product, audience, and objectives.

Focus Testers on What Matters

Dynamic activities and generated surveys ensure testers focus on the features and experiences necessary to your success.

Optimized Resources

Automation at every step will ensure your time investment remains low while your results soar.

Automated User Engagement

An automated agent leverages machine learning to profile and engage each tester based on their behavior and performance.

Ideal Targeted Testers

Get highly targeted, enthusiastic strangers who are eager to provide abundant, rich feedback on your product.

Rapid Prioritized Feedback

Rich, customer-generated issues, ideas, and praise are automatically prioritized to maximize your product success.

How Product Launch Tests Work

Product launch tests follow a simple, project-focused methodology.

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Testing Through the Product Lifecycle

Centercode drives success for a full range of scalable, automated user testing programs.

Get Started for Free or Schedule a Live Demo to Learn More

Rather Learn More First?

Check out these free resources on Centercode and delta testing.

Cover Image: Delta Testing Industry Report 2022
Report

In our sixth annual report, see the latest trends in user testing and discover key opportunities and challenges facing test managers.

Cover Image: Definitive Guide to Delta Testing
Ebook

What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

Cover Image: Software Beta Test Planning Kit
Kit

Unify your stakeholders behind a thorough, well-organized test plan with practical tools and best practices in our comprehensive kit.