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Product Launch testing

Launch with Confidence

An automated way to perform high-impact, in-the-wild user tests that focus your target market on what matters most to ensure the success of your product release.

Use Cases
Beta Testing
User Acceptance Testing (UAT)
Field Testing
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Used by the World's Top-Performing Companies

AMD
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Cisco
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Logitech
Microsoft
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Wyze
Yale
Zoom

What is Product Launch Testing?

Product launch testing offer a modern technology-driven alternative to beta tests and similar programs. They use your target market to test your products in their real environments over a fixed period of time.

Product Launch Testing Stakeholders

Based on organizational structure, user testing ownership may vary from distributed models driven directly by product managers, UX/CX engineers, or quality engineers, to fully-centralized beta, VOC, and program management teams.

Photo of a business man looking at his phone and screenshots of Centercode Delta dashboards

A Successful Launch Every Time

Efficiently Scoped Projects

Centercode will guide you to the right amount of testers in the shortest time, based on your product, audience, and objectives.

Focus Testers on What Matters

Dynamic activities and generated surveys ensure testers focus on the features and experiences necessary to your success.

Optimized Resources

Automation at every step will ensure your time investment remains low while your results soar.

Automated User Engagement

An automated agent leverages machine learning to profile and engage each tester based on their behavior and performance.

Ideal Targeted Testers

Get highly targeted, enthusiastic strangers who are eager to provide abundant, rich feedback on your product.

Rapid Prioritized Feedback

Rich, customer-generated issues, ideas, and praise are automatically prioritized to maximize your product success.

How Product Launch Tests Work

Product launch tests follow a simple, project-focused methodology.

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Testing Through the Product Lifecycle

Centercode drives success for a full range of scalable, automated user testing programs.

Get Started for Free or Schedule a Live Demo to Learn More

Rather Learn More First?

Check out these free resources on Centercode and delta testing.

Cover Image: The Ultimate Guide to Beta Testing in 2024
Guide

A comprehensive look at the process of beta testing in the software development lifecycle with strategies, best practices, tools, and benefits focused on enhancing product quality and user experience.

Cover Image: The Builder's Guide: How to Find and Onboard Beta Testers
Ebook

Overwhelmed by the prospect of finding beta testers? Get strategies for identifying your testers, creating targeted outreach, and developing a smooth onboarding in this Builder's Guide.

Cover Image: The ROI of Testing Pre-Release Products with Centercode
Report

Get a look at the ROI Centercode customers across industries are achieving — from time saved, to costs reduced, to thousands of bugs fixed.