What is Delta Testing?
Delta testing is User Testing Automation.
More specifically, delta testing is a proven, cost-effective approach to legacy user testing programs, such as Alpha Testing, Beta Testing, and UATs.
Unlike prior methods, delta leverages a straightforward process driven by advanced technology in order to achieve far greater results in less time than previously viable. Delta testing makes user testing a practical and effective approach for achieving a wide variety of business goals.
Delta Automates User Testing
Delta testing uses intelligent technology to quickly produce outstanding results with minimal time investment. Imagine: continuous, up-to-the-minute customer insights ahead of every release.
Planning your test or phase is as simple as sketching out what you want tested in the spreadsheet of your choice — the simpler, the better. When you're ready, just import.
Filter for the testers you want and go — it's that easy. You can qualify targeted testers by geography, interests, experience, technology, and much more. With Centercode, surveys are as simple or powerful as you need them to be.
Dynamic tasks and surveys are generated automatically for each feature or experience being tested. Surveys assess satisfaction and drive rich, actionable feedback at the same time.
Meet Ted, an intelligent bot who continuously engages each tester based on their individual performance and behavior. As the project continues, Ted adjusts his strategy and tactics intuitively to reflect the areas of your product that need the most attention.
Feedback is automatically ranked by Impact Score, using a wide variety of signals like frequency, upvotes, severity, feedback type, feature type, tester comments, and more.
Daily Status Updates
Keep your team in the loop on blockers, goal progress, and what's coming next with daily, scrum-style email that effortlessly summarizes the state of your project.
Feedback is automatically pushed to your preferred source of truth, be it Jira or whatever other systems your team relies on. Bidirectional updates allow your engineers to work in their own environment while taking action on your findings.
Delta Use Cases
Delta testing offers a wide variety of high-value outcomes based on the state of the product and the audience testing it.
Traditional Testing Just Doesn't Cut It Anymore
Technology has evolved exponentially, from the way products are developed to how they're consumed — and yesterday's testing methods just can't keep up.
1. Products are becoming more...
Remember when thermostats just controlled the temperature? Products of all types are growing more complex as they seek to solve increasingly hard problems.
In order to succeed in the eyes of your customers, your products need to work with and rely on other products and configurations that you, unfortunately, have no control over.
"Fire and forget" is no longer an effective product life cycle strategy. To remain competitive in the market, you'll need to continuously update your products as your audience evolves.
2. Beyond the Product
Markets are more competitive, while audiences have become more mainstream, far less patient, and expect much more for their time and money.
3. In the End
Bringing a successful product to market is more difficult than it's ever been...
That's where delta comes in.
The Cascading Benefits of Delta Testing
Delta testing has massive and far-reaching implications for companies, their teams, their products, their customers, and you.
Conquer Markets of All Sizes
Delta testing benefits any company faced with the expanding complications that modern technology brings, from hyper-growth Silicon Valley firms born into agile environments, to the global modern enterprise coping with the challenges of an aggressive Digital Transformation.
Top the Hardware & Software Charts
Whatever type of technology product you're building, delta helps you navigate the complexities of modern product delivery. Even if we're talking about a cross-platform, connected product with weekly releases to several international markets — delta testing was designed to handle it all.
Level Up Product, Quality, CX, & More
Delta delivers fresh intelligence, measurable product improvements, and employee-product interactions that benefit every pillar of your company, from Engineering and CX, to Sales and Support, to the entire C-suite.
Your Legions of Fans Await
Ultimately, it's your now-loyal customers who benefit from higher quality products that provide friendlier experiences and actually solve their biggest problems. In return, they'll reward you with higher sales, glowing reviews, and enthusiastic referrals.
Rest Easy, Friend
Regardless of your role within the organization, delta does more than help you finally sleep at night. Being at the reins of your delta program ensures you're always the smartest one in the room — with an unparalleled understanding of your product, your market, and your business.