New to Delta Testing?

Automated user testing designed to meet the demanding needs of modern product development and passionate audiences.

The Better approach to
Beta Testing
Early Access
Dogfooding
Competitive Testing
A screenshot showing a list of user-submitted issues

What is Delta Testing?

Delta testing is User Testing Automation.

More specifically, delta testing is a proven, cost-effective approach to legacy user testing programs, such as Alpha Testing, Beta Testing, and UATs.

Unlike prior methods, delta leverages a straightforward process driven by advanced technology in order to achieve far greater results in less time than previously viable. Delta testing makes user testing a practical and effective approach for achieving a wide variety of business goals.

Illustration showing the evolution of Beta Testing to Delta Testing

Delta Automates User Testing

Delta testing uses intelligent technology to quickly produce outstanding results with minimal time investment. Imagine: continuous, up-to-the-minute customer insights ahead of every release.

Test Planning

Planning your test or phase is as simple as sketching out what you want tested in the spreadsheet of your choice — the simpler, the better. When you're ready, just import.

A screenshot showing a Delta Test planning interface

Tester Recruiting

Filter for the testers you want and go — it's that easy. You can qualify targeted testers by geography, interests, experience, technology, and much more. With Centercode, surveys are as simple or powerful as you need them to be.

3 photos of testers submitting an issue, an idea, and praise

Activity Engagement

Dynamic tasks and surveys are generated automatically for each feature or experience being tested. Surveys assess satisfaction and drive rich, actionable feedback at the same time.

A photo of a woman exercise and screenshot of a test planning interface

Engagement Automation

Meet Ted, an intelligent bot who continuously engages each tester based on their individual performance and behavior. As the project continues, Ted adjusts his strategy and tactics intuitively to reflect the areas of your product that need the most attention.

"Hello, My Name is Ted" name tag

Feedback Ranking

Feedback is automatically ranked by Impact Score, using a wide variety of signals like frequency, upvotes, severity, feedback type, feature type, tester comments, and more.

Photo of a man wearing wireless headphones and a delta test reporting UI

Daily Status Updates

Keep your team in the loop on blockers, goal progress, and what's coming next with daily, scrum-style email that effortlessly summarizes the state of your project.

A screenshot of a daily test update email

Easy Integrations

Feedback is automatically pushed to your preferred source of truth, be it Jira or whatever other systems your team relies on. Bidirectional updates allow your engineers to work in their own environment while taking action on your findings.

Periodic table of Centercode integrations

Dashboards and Reports

Beautiful reports are automatically generated about product features, project phases, and much more. Say goodbye to hours spent building decks: a presentation mode and easy sharing allow you to quickly review results with your team.

A woman using a mobile app and screenshots of reporting UIs

Delta Use Cases

Delta testing offers a wide variety of high-value outcomes based on the state of the product and the audience testing it.

program Use Case
 
Audience
 
Product State
 
Outcome
Beta Testing
User Acceptance Testing
Field Testing
Your demographic and technographic target market
At or near feature complete, leading into initial market launch
A highly successful initial product release
Progressive Delivery
Early Access
Customer Advisory Boards
Your existing customers in the market.
The next version of an existing product already at market
A successful, long-term product maturity cycle
Alpha Testing
Dogfooding
Employee Testing
Your co-workers (and sometimes friends and family)
Varies widely from very early (alpha) to post-release
A product-centric company culture driving high-quality product releases
Competitive Intelligence
Market Testing
Comparative Research
The real customers of one or more of your competitors
Released and available in the public market
Actionable market intelligence to drive your roadmap
 
 
 
Program Use Case
 
Centercode Solution
Beta Testing
User Acceptance Testing
Field Testing
Product Launch →
Engage your Target Market to successfully bring new products and services to market
Progressive Delivery
Early Access
Customer Advisory Boards
Product Growth →
Recruit Existing Customers to continuously mature live products and services
Alpha Testing
Dogfooding
Employee Testing
Customer Zero →
Gather Employee feedback to enhance your products while fostering a product culture
Competitive Intelligence
Market Testing
Comparative Research
Competitive Edge →
Enlist Competitors' Customers to rapidly gain actionable intelligence about their products
 

Traditional Testing Just Doesn't Cut It Anymore

Technology has evolved exponentially, from the way products are developed to how they're consumed — and yesterday's testing methods just can't keep up.

1. Products are becoming more...

Complex

Remember when thermostats just controlled the temperature? Products of all types are growing more complex as they seek to solve increasingly hard problems.

Connected

In order to succeed in the eyes of your customers, your products need to work with and rely on other products and configurations that you, unfortunately, have no control over.

Continuous

"Fire and forget" is no longer an effective product life cycle strategy. To remain competitive in the market, you'll need to continuously update your products as your audience evolves.

2. Beyond the Product

Markets are more competitive, while audiences have become more mainstream, far less patient, and expect much more for their time and money.

The Centercode Delta logo

3. In the End

Bringing a successful product to market is more difficult than it's ever been...
That's where delta comes in.

The Cascading Benefits of Delta Testing

Delta testing has massive and far-reaching implications for companies, their teams, their products, their customers, and you.

Companies

Conquer Markets of All Sizes

Delta testing benefits any company faced with the expanding complications that modern technology brings, from hyper-growth Silicon Valley firms born into agile environments, to the global modern enterprise coping with the challenges of an aggressive Digital Transformation.

A robot vacuum going over a rug
Products

Top the Hardware & Software Charts

Whatever type of technology product you're building, delta helps you navigate the complexities of modern product delivery. Even if we're talking about a cross-platform, connected product with weekly releases to several international markets — delta testing was designed to handle it all.

Screenshot of a mobile driving app and a photo of a man in a convertible
Teams

Level Up Product, Quality, CX, & More

Delta delivers fresh intelligence, measurable product improvements, and employee-product interactions that benefit every pillar of your company, from Engineering and CX, to Sales and Support, to the entire C-suite.

Photo of a race car pit crew working on a car
Customers

Your Legions of Fans Await

Ultimately, it's your now-loyal customers who benefit from higher quality products that provide friendlier experiences and actually solve their biggest problems. In return, they'll reward you with higher sales, glowing reviews, and enthusiastic referrals.

3 photos of different testers using different products
You

Rest Easy, Friend

Regardless of your role within the organization, delta does more than help you finally sleep at night. Being at the reins of your delta program ensures you're always the smartest one in the room — with an unparalleled understanding of your product, your market, and your business.

A photo of a business man using a mobile app and screenshots of reporting UIs

How Delta Testing Works

Delta tests operate in either a project or continuous fashion, based on your goals.

Centercode's Project-Based Model of Delta Testing

Planning

Set test objectives, activities, and tester demographic and technographic requirements.

Recruitment

Announce test, qualify applicants, execute agreements, and distribute the product.

Test

Testers are engaged automatically, driving Issues, Ideas, and Praise — ranked in real-time by Impact Score.

Wrap-Up

Final recommendations are made, products are returned, and incentives are distributed (if applicable).

Centercode's Continuous Model of Delta Testing

Phase
Scoping

Pick the features, experiences, and activities that you'd like your testers to focus on.

Tester Replenishment

Fresh testers are added to address increasing requirements and/or offset any natural attrition.

Engagement Management

Testers are engaged by an automated agent who responds to their individual performance and behavior.

Feedback Management

Issues, Ideas, and Praise are enriched by collaboration. Results are then prioritized by Impact Score.

Results Distribution

Smart dashboards automatically summarize all results, broken down by feature and phase.

Delta Testing Delivers

Learn exactly what you need to to fix, improve, and promote in order to maximize your product success.

Delta testing drives rich, actionable feedback from a targeted audience — scored and ranked automatically to ensure the greatest impact on your success.

Photo of a frustrated young woman

Issues

Detailed, real-world quality problems derived from true user environments.

Photo of a man having an idea

Ideas

Thoughtful improvements to enhance the user experience or augment your roadmap.

Photo of a man excited about a product

Praise

The good stuff users love about your product. You just can't have enough of this.

Delta Testing Impact

Increase Revenue
½ ⭐️
INCREASE
in product rating
Release Sooner
50%
FASTER
test cycles
Gain Participation
75%
INCREASE
in tester engagement
Save Time
40%+
DECREASE
in time managing tests
Be a Hero
646%
ROI
over 3 years

Ready to Elevate Your User Testing?

Centercode's platform and services can help you launch a highly effective delta program in no time flat. Let's talk.

Rather Learn More First?

Check out these free resources on Centercode and delta testing.

Cover Image: Software Beta Test Planning Kit
Kit
Software Beta Test Planning Kit

Unify your stakeholders behind a thorough, well-organized test plan with practical tools and best practices in our comprehensive kit.

Cover Image: The Feedback Playbook
Whitepaper
The Feedback Playbook

This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.

Cover Image: Beta Tester Recruitment Kit
Kit
Beta Tester Recruitment Kit

Use these best practices and templates to attract quality testers and speed up the recruitment period. You’ll learn a proven process for finding enthusiastic beta testers from your target market.