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Employee Dogfooding

Win With a Product Culture

Dogfooding enhances a product-centric culture by collaborating with employees returning to the office and working remotely to enhance your product quality.

Use Cases
Dogfooding Programs
Alpha Tests
Employee Tests
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Used by the World's Top-Performing Companies

AMD
Alteryx
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Cisco
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Logitech
Microsoft
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Wyze
Yale
Zoom

What is Employee Dogfooding?

Centercode offers an all-in-one solution for managing your employee driven alpha or dogfooding tests. Leveraging your employees to test your products and provide feedback not only improves products but also enriches buy-in and collaboration across your company.

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Program Stakeholders

Because these programs are typically a top-down initiative, upper management and department leadership are the most common stakeholders from a cultural aspect. But the data coming in from these tests fuel decisions for Product Managers, UX/CX, or Quality Engineering.

Let Your Team be a Force for Quality

Centralized Solution

Centercode provides a clear, centralized location for employees to complete activities and provide feedback, which are managed by your admins.

Single Sign-On Simplicity

Your team doesn't need multiple logins or to be forced to submit anonymously. Centercode integrates right into your authentication system.

Recruit Across Your Company

You'll be surprised the market diversity within your company. Centercode finds the right coworkers to quickly give insight in confidence.

Breaking Down Silos

Sales needs training. Support needs workflows. Marketing needs knowledge. Centercode aligns everyone, benefiting the entire organization.

Effortless Engagement

Keep everyone engaged with Centercode's guided product tours and intelligence behavioral notifications.

Increase Personal Ownership

When your coworkers help create a product, they take ownership of their role in making sure it succeeds.

How It Works

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Centercode's Continuous Model of Delta Testing

Phase
Scoping

Pick the features, experiences, and activities that you'd like your testers to focus on.

Tester Replenishment

Fresh testers are added to address increasing requirements and/or offset any natural attrition.

Engagement Management

Testers are engaged by an automated agent based on their individual performance and behavior.

Feedback Management

Issues, Ideas, and Praise are enriched by collaboration. Results are prioritized by Impact Score.

Results
Distribution

Smart dashboards are automatically generated to summarize all results, broken down by feature and phase.

Testing Through the Product Lifecycle

Centercode drives success for a full range of scalable, automated user testing programs.

Get Started for Free or Schedule a Live Demo to Learn More

Rather Learn More First?

Check out these free resources on Centercode and delta testing.

Cover Image: The Ultimate Guide to Beta Testing in 2023
Guide

A comprehensive look at the process of beta testing in the software development lifecycle with strategies, best practices, tools, and benefits focused on enhancing product quality and user experience.

Cover Image: The Builder's Guide: How to Find and Onboard Beta Testers
Ebook

Overwhelmed by the prospect of finding beta testers? Get strategies for identifying your testers, creating targeted outreach, and developing a smooth onboarding in this Builder's Guide.

Cover Image: The ROI of Testing Pre-Release Products with Centercode
Report

Get a look at the ROI Centercode customers across industries are achieving — from time saved, to costs reduced, to thousands of bugs fixed.