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Competitive testing

Take Advantage of the Competition

Rapidly gain valuable intelligence covering the strengths, weaknesses, and opportunities of your competitors' products.

Use Cases
Competitive Intelligence
Market Testing
Comparative Research
Photo of silver boxing gloves

Used by the World's Top-Performing Companies

AMD
Alteryx
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Cisco
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Logitech
Microsoft
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Wyze
Yale
Zoom

What is Competitive Testing?

Competitive testing gathers real feedback on your competitors' products, highlighting their strengths, weaknesses, opportunities, and risks relative to your product's market landscape.

Program Stakeholders

While many of product development teams can leverage competitive insights, Product Managers, Business Analysts, Marketing Managers, and User Experience teams have the most to gain from a SWOT analysis of their market.

Gain the Market Intelligence You Need to Win

Build Internal Confidence

Sometimes, it's more challenging to convince people inside of your company than the market. Centercode gives you the insight that will make a winning pitch easy.

Impact SWOT

Centercode breaks down the Strengths, Weaknesses, Opportunities, and Threats in a competitor's product, practically writing the business case for you.

Insight Over Your Competitors

Your competition has probably never understood their released product as well as you will. The deep insight will help you beat them at their own game.

Choose Your Ideal Buyer

Create and recruit from dozens of segmentations to understand the exact composition of the market you're going to target.

Try Before You Buy

Centercode shows you what your target market thinks about the current options available, before you build the first prototype.

Find the Niche Market

Deep insights will show you where you can position your new product to shine, carving out a spot that you'll quickly capitalize on.

How It Works

Competitive tests follow a simple project-focused methodology.

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Testing Through the Product Lifecycle

Centercode drives success for a full range of scalable, automated user testing programs.

Get Started for Free or Schedule a Live Demo to Learn More

Rather Learn More First?

Check out these free resources on Centercode and delta testing.

Cover Image: The Ultimate Guide to Beta Testing in 2023
Guide

A comprehensive look at the process of beta testing in the software development lifecycle with strategies, best practices, tools, and benefits focused on enhancing product quality and user experience.

Cover Image: The Builder's Guide: How to Find and Onboard Beta Testers
Ebook

Overwhelmed by the prospect of finding beta testers? Get strategies for identifying your testers, creating targeted outreach, and developing a smooth onboarding in this Builder's Guide.

Cover Image: The ROI of Testing Pre-Release Products with Centercode
Report

Get a look at the ROI Centercode customers across industries are achieving — from time saved, to costs reduced, to thousands of bugs fixed.