Competitive Edge Delta Programs

Beat the Competition

Rapidly gain valuable intelligence covering the strengths, weaknesses, and opportunities of your competitors' products.

Use Cases
Competitive Intelligence
Market Testing
Comparative Research
Photo of silver boxing gloves

Used by the World's Top-Performing Companies

AMD
Amazon
Apple
Autodesk
Avid
Belkin
Bose
Dell EMC
Disney
FedEx
Fitbit
Ford
Honda Innovations
IRobot
Intel
LG
Microsoft
Owlet
Peloton
SAP
Salesforce
Sonos
T-Mobile
VMware
Verizon
Waze
Weber
Wyze
Yale
Zoom

What's a Competitive Edge Program?

Centercode Competitive Edge delta programs provide real feedback on your competitors' products, highlighting their strengths, weaknesses, opportunities, and risks relative to your product's market landscape.

Program Stakeholders

While many of product development teams can leverage competitive insights, Product Managers, Business Analysts, Marketing Managers, and User Experience teams have the most to gain from a SWOT analysis of their market.

Gain the Market Intelligence You Need to Win

Build Internal Confidence

Sometimes, it's more challenging to convince people inside of your company than the market. Centercode gives you the insight that will make a winning pitch easy.

Impact SWOT

Centercode breaks down the Strengths, Weaknesses, Opportunities, and Threats in a competitor's product, practically writing the business case for you.

Insight Over Your Competitors

Your competition has probably never understood their released product as well as you will. The deep insight will help you beat them at their own game.

Choose Your Ideal Buyer

Create and recruit from dozens of segmentations to understand the exact composition of the market you're going to target.

Try Before You Buy

Centercode shows you what your target market thinks about the current options available, before you build the first prototype.

Find the Niche Market

Deep insights will show you where you can position your new product to shine, carving out a spot that you'll quickly capitalize on.

How It Works

Competitive Edge delta tests follow a simple project-focused methodology.

Centercode's Project-Based Model of Delta Testing

Planning

Goals & Objectives

Activities Definition

Tester Requirements

Project Setup

Recruitment

Test Promotion

Applicant Qualification

Tester Agreements

Product Distribution

Test

Automated Engagement

Activity Completion

Feedback Collection

Weekly Recommendations

Wrap-Up

Final Recommendations

Lessons Learned

Product Returns

Incentives

Competitive Edge is just the beginning

The Centercode platform and services offer a full arsenal of scalable on-demand delta user testing programs.

Ready to Launch With Confidence?

Rather learn more first?

Check out these free resources on Centercode and delta testing.

Cover Image: Software Beta Test Planning Kit
Kit

Unify your stakeholders behind a thorough, well-organized test plan with practical tools and best practices in our comprehensive kit.

Cover Image: The Feedback Playbook
Whitepaper

This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.

Cover Image: Beta Tester Recruitment Kit
Kit

Use these best practices and templates to attract quality testers and speed up the recruitment period. You’ll learn a proven process for finding enthusiastic beta testers from your target market.