Used by the World's Top-Performing Companies
What is Competitive Testing?
Competitive testing gathers real feedback on your competitors' products, highlighting their strengths, weaknesses, opportunities, and risks relative to your product's market landscape.
Gain the Market Intelligence You Need to Win
Build Internal Confidence
Sometimes, it's more challenging to convince people inside of your company than the market. Centercode gives you the insight that will make a winning pitch easy.
Centercode breaks down the Strengths, Weaknesses, Opportunities, and Threats in a competitor's product, practically writing the business case for you.
Insight Over Your Competitors
Your competition has probably never understood their released product as well as you will. The deep insight will help you beat them at their own game.
Choose Your Ideal Buyer
Create and recruit from dozens of segmentations to understand the exact composition of the market you're going to target.
Try Before You Buy
Centercode shows you what your target market thinks about the current options available, before you build the first prototype.
Find the Niche Market
Deep insights will show you where you can position your new product to shine, carving out a spot that you'll quickly capitalize on.
How It Works
Competitive tests follow a simple project-focused methodology.
Goals & Objectives