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Product Development

What Are The Advantages of Beta Testing?

July 12, 2023

Are you getting the most out of beta testing? Beta creates confidence in product and market teams. Testing gathers feedback and delivers foresight into what's working and what's not. 7 out of 10 companies find that beta testing is the best way to improve a product, but only 43% have a process for managing tests. Are you getting the full advantages of beta? 

The Advantages Of Beta Testing

Developing a perfect product will require the right tools and methods. Beta is known for ridding products of bugs and enhancing the user experience. And, yes, those improvements lead to happier customers. But beta goes far beyond just making customers happy.

A great test builds brand evangelists and avoids your brand showing up as an example of a failed launch. Let's see what the advantages of beta testing are:

  • Fixing software bugs
  • Solving performance issues when the risk is low
  • Finding missing features that could impact buying choices
  • Spotting usability problems that can lead to bad reviews
  • Collecting user feedback, reviews, and other user content
  • Preparing support with known issues for self-help support
  • Checking product market fit in a real-world setting
  • Getting a competitive edge from user insights for product planning
  • Starting word of mouth with early brand fans
  • Cutting churn and returns with better product experiences
  • Easing the stress of launching a product

More Advantages, Less Work

Traditional beta testing is no walk in the park. It takes work to find testers and collect helpful feedback. And using your email to collect feedback will add hours of work. Beta testing has its challenges. How are product development teams ensuring they get the most out of testing but not breaking their backs to do it? Delta Testing. Delta is the modern approach to beta testing, leveraging technology to get the most out of testing with far less time investment.

Conclusion

By incorporating beta testing into your operations, you don't just get a chance to fine-tune your product. You also gain a strategic advantage, improve customer satisfaction, and secure a healthier bottom line. Are you ready to take full advantage of beta testing?

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