Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
What Is Delta Testing?
In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
How to User Test Your Product for Any Phase of Development
These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.
5 Common Mistakes to Avoid When User Testing Your Mobile Apps
Today, there are thousands of connected tech products on the market — and thousands of mobile apps for managing each one.