How to Thank Your Testers
When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.
Segmentation: Enhancing Your Product Insights from User Testing
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
How Centercode's Test Platforms Make User Testing Recruitment Easy
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
Why Is Automation Essential During Delta Testing?
Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.
Four (More) Signs It's Time to Upgrade to Delta Testing
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
Four Signs It's Time to Upgrade from Beta Testing
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.