As a product manager or product management executive, you're always looking for ways to drive better results and improve your products. In your continuous search to improve, have you considered whether you’re leveraging the full potential of beta testing? According to Centercode's 2022 industry report, 7 out of 10 companies say beta testing is the most effective way to improve products. However, traditional beta testing methods can be time-consuming and resource-intensive, and may not yield the best results. That's where Centercode comes in. By providing a platform for automating the beta test process, collaborating with beta testers, and tracking and analyzing data, Centercode delivers more effective and efficient beta tests that drive meaningful product improvement.
As you continue reading, we challenge you to think about the limitations of your current beta testing processes and consider how adopting Centercode could be beneficial to not only your program, but to your bottom line. To help you, we've included real-world examples of companies that have successfully implemented the Centercode platform and detailed the potential executive-level metrics that it can improve. Plus, we've highlighted the risks of not using a centralized tool and the potential negative outcomes of choosing that path. Are you ready to challenge the status quo and take your product development to the next level?
Boost Your Executive-Level Product Metrics
A good product management executive should always be seeking new ways to achieve their product goals faster and with fewer resources. A beta test management platform can help you do just that by improving key executive-level metrics like time to market, product quality, customer satisfaction, revenue, and return on investment (ROI). By adopting an all-in-one tool to streamline the beta testing process and gather valuable feedback from beta testers, you can get products to market faster while simultaneously improving their quality. This, in turn, can lead to higher customer satisfaction ratings and ultimately increased revenue for your company. Plus, by reducing the time and resources required for beta, you can potentially increase the ROI of your product development efforts. Below we’ve outlined the key metrics that product managers and product management executives persistently keep on their radars and how Centercode can have a positive impact on each one:
- Time to market: Centercode can help teams get products to market faster by combining the wide array of tools often used to manage a beta test (e.g. spreadsheets, email, defect tracking, etc.) and two decades’ worth of best practices aimed at reducing the time needed to plan and manage a beta test. When products get to market faster, executives have the opportunity to increase revenue and profitability for their company. Reducing time to market should also help shrink the overall cost of product development since less time and fewer resources are required to cross the finish line.
- Product quality: With first class feedback forms that encourage more detailed submissions and centralized tools for analyzing the incoming feedback, product management executives can ensure they are making informed decisions that lead to higher-quality, better performing products. Customers notice when quality is a top-priority for companies, and often reward these companies with increased customer satisfaction ratings and deeper brand loyalty, driving increased revenue and profitability for the company. In addition, producing high-quality products also helps reduce the risk of costly issues and dreaded product recalls.
- Customer satisfaction: From a tester’s perspective, Centercode reduces the friction and encourages feedback submissions at every opportunity. When beta testing is easy for testers, companies can more reliably assess how well their product meets the needs and expectations of their customers. Armed with this knowledge, product teams can build better products and create more satisfied customers who are more likely to remain loyal to the brand and recommend its products to others, leading to increased revenue and profitability. Higher product quality and customer satisfaction also help reduce the risk of negative reviews, which can damage a company's reputation.
- Revenue: Through concerted efforts to improve time to market, product quality, and customer satisfaction through better beta testing, product management executives can increase sales volume and revenue for the company. With this added revenue, executives can continue to invest in the growth and development of their organization, enabling them to expand their market share and stay competitive. Also, by improving revenue and demonstrating the value of their products to the company's bottom line, product management executives should have an easier time justifying the necessary resources and investment for further product development.
- Profit Margin: With fewer resources required for beta testing, the cost of product development should decrease, in turn increasing the profit margin on each product sold. The higher profitability further justifies the necessary resources and investment required for new product development.
Unleash the Full Potential of Your Beta Tests
If your team is running beta tests out of their email inbox with spreadsheets and survey forms, your organization might be missing out on the full potential of beta as a vital product development step. Roughly 6 out of 10 companies don't have a standard process in place for running beta tests and 70% of companies that are dissatisfied with their beta tests are currently using email to collect feedback from testers. Centercode streamlines the process of beta testing and provides a platform for tester engagement, automation, and data analysis. With a central tool for organizing and running tests, you can reduce the time and resources required for this critical step, making it easier to focus on other important tasks.
Don't let your beta tests fall short - harness the full power of beta testing with Centercode. Here are some of the benefits of implementing Centercode in your product tech stack:
- Cost savings: By using Centercode, product managers can reduce the time and resources required to run effective beta tests that deliver actionable feedback, potentially leading to cost savings for the company.
- Improved efficiency: Using separate tools for spreadsheets, surveys, agreements, and beyond eats up valuable time with context shifting and technical limitations. With a central tool built for beta testing like Centercode, product managers can focus on other important tasks and feel less overwhelmed.
- Enhanced collaboration: The platform can facilitate communication and collaboration between product managers and beta testers, making it easier to gather actionable feedback and insights. In addition, the ability to easily collaborate with beta testers and share updates with the rest of the team can help create a sense of community and support among product management teams.
- Better data collection and analysis: The Centercode platform provides tools for tracking and analyzing feedback and other data from beta tests, giving product managers a clearer picture of how their products are performing.
- Increased transparency: With Centercode’s dashboards and reporting engine, product managers can easily share updates and progress with the rest of the team and the company.
- Scalable: Centercode can be easily scaled to meet the needs of your company. Whether you're running one or two small beta tests or multiple large-scale tests, with 20 testers or 2,000 testers, Centercode can handle it.
- Secure: With Centercode, you can be confident that your data and communications with beta testers are secure. The platform’s access control tools help protect sensitive data and ensure that only authorized users have access to it.
- Brand image: Building a branded beta program helps create a strong and positive company image, increasing customer awareness and brand loyalty. Centercode encourages customizing the look and feel of the platform with unique brand imagery and colors.
The Price of Neglect
Here's what you stand to lose by not leveraging Centercode and Delta testing:
- Without a centralized tool for organizing and tracking beta tests, product managers may waste time and resources on manual tasks like tester onboarding and feedback prioritization.
- Without a platform for facilitating communication and collaboration with beta testers, product managers may struggle to gather actionable feedback and insights.
- Without tools for tracking and analyzing data from beta tests, product managers may find themselves unable to make informed decisions about their products in development.
- Without a central platform for sharing updates and progress, product managers may struggle to keep the rest of the team and the company informed about the status of beta tests in a timely manner.
- By not using a beta test management platform, product managers may have to spend more time and resources on almost everything, leading to higher costs for the company.
See the Success for Yourself
Are you curious to see how other companies have benefited from implementing Centercode? Below are a few real-world examples of companies that have successfully integrated Centercode into their product development process. From increased efficiency and cost savings to improved product quality and customer satisfaction, these companies have seen a range of benefits from using Centercode.
Since onboarding with Centercode, Wyze has increased feedback triage and prioritization efficiency by 80%. They're also seeing big gains in engagement, with over 70% of testers are submitting feedback in their user testing projects.
Using Centercode, Tableau has been able to concentrate its efforts on bringing customer feedback into the picture earlier in product development. The time saved from having a single testing solution has allowed the beta team to support eight mainline products at any given moment, with an average of 30 new features being rolled out every quarter. In addition, Centercode’s single-pane view of direct correspondence between testers and the development team has made it easy to sort feedback, engage directly with testers, and prioritize which issues to take action on.
Tableau - Centercode Case Study
With over 130 million users and a continuously learning and growing product, Waze relies on Centercode to maintain peak tester engagement. The feedback collected in Centercode allows Waze to record new roads, vet new features, and ultimately help the world get where they’re going.
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