What is a Product Manager?

A product manager defines long-term vision and strategy for products within a company and communicates that vision to cross-functional teams and stakeholders. In order to do this effectively, a product manager balances the needs of the customer and business with the capabilities and resources of technology in order to drive a product strategy forward.

Diagram of the competing forces of product management (technology, customers, and the business) — Competing Forces of Product Management

What does a product manager do?

Product managers often own some crucial resources to lead their vision, such as: product backlog, product roadmap, user stories, and acceptance criteria. In addition to creating and maintaining these processes, they are generally focused on the following tasks:

Conducting research
Developing product strategy
Communicating product vision
Leading development
Feedback collection and data analysis
Continuous product improvement

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Featured Blog Posts

Thinking Like a Researcher: First Steps for Product Managers

Product Development

Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. But surviving in today’s fast-paced tech landscape demands […]

The Key to Climbing the Product Management Career Ladder? Understanding Your Customers.

Events

It used to be that if a product manager wanted to move up in their career they only had two options: director or VP. Now, a diverse range of new product-related roles are popping up at B2B companies, allowing product managers a wide variety of opportunities to grow. But if you’re in a product manager […]

Six Time-Saving Beta Testing Tips for Product Managers

Test Management

If you are reading this, it probably won’t surprise you that 47% of product managers have to run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing, Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer […]