In this episode of Launch With Confidence, Chris Rader sits down with product marketing leader Natalie Mackay to talk about pre-launch social proof, gathering deep customer insights, and unlocking the hidden go-to-market power of beta programs.
Natalie shares actionable ways product marketers can partner with product managers to create messaging that resonates, drive conversions, and build authentic social proof before launch day. We also explore why so many teams overlook beta as a strategic GTM tool, and we wrap up with a fun rapid fire Q&A.
In this episode
(0:00) Intro and welcoming Natalie
(1:01) Natalie’s background and how her view of beta programs evolved
(2:01) Unlocking beta interviews: turning user challenges into go-to-market messaging
(4:09) Capturing authentic customer language to boost conversions before launch
(6:08) Why social proof from relatable peers builds stronger buyer trust
(8:46) Creating content from real questions instead of chasing keyword trends
(11:09) Tapping into resellers and analysts for deeper product insight
(12:56) How Natalie used ChatGPT to surface patterns and refine homepage messaging
(16:56) The simple form tweak that helped gather testimonials during beta
(23:01) Rapid Fire Questions
About Our Guest:
Natalie Mackay is a senior SaaS product marketer with seven years of experience leading GTM strategies and launches, messaging & positioning, and sales enablement for B2B companies in telecommunications, construction management software, and contact center software.
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Download the transcript here.
