Delta Testing for Competitive Product Analysis
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).
4 Common Delta Testing Use Cases in Product Development
Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
Centercode Is Powering Up These 4 Roles in Product Development
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
Product Questions to Ask Customers Across the Product Life Cycle
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]
4 Feedback Disciplines All Product Managers Should Know
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]