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Delta Testing for Competitive Product Analysis

Test Strategy

Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).

4 Common Delta Testing Use Cases in Product Development

Test Strategy

Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.

Competitive Product Development: How to Decode the Competition

Product Development

As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.

Centercode Is Powering Up These 4 Roles in Product Development

Product Development

Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.

Product Questions to Ask Customers Across the Product Life Cycle

Product Development

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]

4 Feedback Disciplines All Product Managers Should Know

Product Development

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]

How Sonos is Leveraging User Research to Enhance Their Beta Program

Leader Insights

Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. In fact, today’s most forward-thinking companies are […]

The Value of Your Tester Community

Community Management

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

Webinar on Building Customer Feedback into Your Product’s Development

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]

Bright Future Ahead for Smart Lighting

Content Release

No one knows exactly how the home automation revolution will play out. We already know it’s big and has the potential to change many people’s lives. What we don’t know yet is how it will look: which products will overcome the problems plaguing current models and be the first to experience mainstream success? Thus far, […]

What’s Driving the Adoption of Smart Home Products?

Content Release

It’s no secret the next boom in tech will likely come from the rise of the Internet of Things. As companies continue to make strides toward raising the IQ of their goods, American manufacturing is primed to produce a new wave of “smart” consumer products. The most immediate part of this new tech revolution comes […]

The Promising Future of Fitness Wearables

Content Release

The Model-T was the world’s first affordable automobile and widely believed to be the most influential car of the 20th century. Built by Henry Ford in 1908, the Model-T was the first mass-produced automobile built on a moving assembly line. By designing a car with interchangeable parts, Ford could produce a car quickly while also […]

Are Users Leaving Their Fitness Wearables Behind?

Content Release

There is nothing more sinister to the success of a new tech product than the dreaded abandonment rate. Whenever a cutting edge tech product launches, there’s a flood of early adopters who are interested in being the first consumers to own and use the product. Despite high levels of enthusiasm from these early users, a […]

The Rise of Fitness Wearables

Content Release

Wearable technology is exploding, with fitness wearables leading the way. In fact, wearable technology is one of the fastest growing sectors in the tech industry today, and seems to only be getting more popular. Every year, tons of new wearable products are going to market. Brands like Fitbit and Jawbone have seen incredible growth quarter […]

The Key Beta Objectives for Marketing Managers

Test Planning

Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives. While every beta test will have the core goal of polishing up a product prior to launch, the other objectives will vary greatly depending on who […]

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