The Ultimate Guide to a Successful New Product Launch
We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.
Centercode Is Powering Up These 4 Roles in Product Development
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
4 Easy Marketing Tactics to Use for Your Next Survey Invitation
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. So when it comes to creating the perfect survey invitation, taking on a marketing mindset is your best […]
3 Components of a Successful Trade Show Announcement
Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements. CEDIA 2017, for instance, had over 70% of its exhibitors launch a product, and saw more than 20,000 […]
The 3 Most Important Product Testing Issues for Today’s CMOs
Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing. Below are the three key takeaways that I learned at the conference – and […]
How Do I Make Stakeholders Care About My Beta Feedback?
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
How Beta Testing Benefits Different Departments
Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]
Part Two of the Beta Testing 101 Podcast with Pragmatic Live
Part two of Pragmatic Marketing’s Beta Testing 101 podcast, guest starring Centercode’s Director of Marketing Emily Hossellman, is now available. While part one looked into the essentials and best practices of running a successful beta test, this podcast dives into how beta tests can help you make data-driven decisions.
Cutting Support Costs with Beta Testing
We all know that beta testing holds immense potential for achieving quality and marketing goals. It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can […]
How to Avoid Disappointing Your Customers When Launching a New Product
If you’re building a product that makes an element of everyday life “smart”, you’re probably also helping to create a whole new market that has no set industry standards or expectations. What many people don’t realize is that this makes aligning customer expectations a major challenge since, in most instances, you’re working with customers that […]
As Homes Become Smarter, Beta Testing Becomes More Important
Between smart hubs, thermostats, security systems, lights, and everything in between, homes and offices are getting smarter. On average, a U.S. consumer owns just over seven connected devices (including smartphones and tablets), and nearly one in five owns a smart home device. By 2018, analysts believe there will be more than 45 billion smart home […]
5 Ways Beta Testing Can Fuel Your PR Campaign
Usually when you think of beta testing, you think of things happening behind the scenes — catastrophic bugs getting fixed, features being reworked because testers hated them, or documentation being rewritten because it was confusing. These are important parts of beta testing, but what many people don’t realize is that the beta phase holds enormous […]
An Introduction to Beta Testing Products
You’re a product manager for a soon to be released product and you want to make sure it’s completely ready for release. You’ve heard about beta testing before but you’ve never managed or participated in one. In fact, the more you think about it, the more you realize how little you know about beta testing. […]
Converting Your Beta Testers into Brand Evangelists
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]
How To Leverage a Beta Product Leak
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted […]