What is Product Onboarding?

What is product onboarding?

Product onboarding is the introduction of the product to users and the initial education on primary features, which is a crucial part of the product experience and product adoption process.

In some cases, SaaS companies use product onboarding to ensure software gets set up properly, and teams are educated to lock in customer retention and increase product adoption. Companies that have a mobile app or web app to interact with their product show tutorials and walkthroughs to get users started quickly and reach adoption.

Why is product onboarding important?

The key in both of these examples is that onboarding is used to reach product adoption and help the customer reach value quicker. That's what makes product and user onboarding so important to product teams.

Here are some other areas where product onboarding helps:

Improves user education on the product
Reduce support or customer service interactions for setup
Increased customer retention and stickiness

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