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Product Development

Leveraging Real-Time Beta Feedback: Centercode's Slack Integration

Inside Centercode

Centercode's Slack integration delivers real-time beta feedback to one of the most popular messaging apps for business.

How to Find Product Market Fit and 8 Ways to Test It

Product Development

Achieving product market fit is crucial for business success. Discover a 4-step process to find and determine product market fit and explore 8 simple ways to test and validate it throughout the development life cycle. By understanding your target customers and validating your product or service, you can drive business growth and stay ahead of the competition.

The Ultimate Guide to a Successful New Product Launch

Product Development

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

How Stakeholders are Involved in Beta Tests

Test Planning

Assembling the right management team for a beta is a fundamental step to a successful test. The stakeholder team is responsible for managing and coordinating the beta test, gathering and analyzing feedback from beta testers, and working with the development team to address any issues that are identified.

6 QA Best Practices for Modern Tech Companies

Product Development

With reduced resources, increasing the effectiveness and efficiency of QA processes is more important than ever. To help you out, here are six best practices for quality assurance that you can use to continue meeting the high standards of your team and your customers even as a team of one.

Quality Assurance vs Quality Control

Test Strategy

Learn the key differences and similarities between Quality Assurance (QA) vs Quality Control (QC), and how to implement effective processes to manage quality.

The Magic of Beta Test Automation

Test Management

Unlock the magic of beta testing automation and optimize your process as a product manager. Beta test automation can help you streamline your workflows and free up more time for product strategy and innovation.

Reflecting on Decades of User Testing

Delta Huddle Podcast

In this episode, Chris Rader, VP of Marketing at Centercode, is joined by Sharon Rylander, Senior Director of UX Research and Strategy at Square Panda and Mario Sancho, Chief Delivery Officer at Centercode, to discuss the past, present, and future of User Testing.

How Product Leaders Challenge the Status Quo and Deliver Better Products

Product Development

As a product manager or product management executive, you're always looking for ways to drive better results and improve your products. In your continuous search to improve, have you considered whether you’re leveraging the full potential of beta testing? According to Centercode's 2022 industry report, 7 out of 10 companies say beta testing is the most effective way to improve products.

Customer Loyalty Insights from Early Adopters

Product Development

It's no secret that customer loyalty is crucial for any business. Not only is it more cost-effective to retain existing customers, but loyal customers also tend to spend more and recommend your company to others.

9 Product Quality Metrics to Improve with Beta Testing

Product Development

One way to measure and improve the quality of your products is by tracking relevant product quality metrics during development.

4 Ways Beta Testing Can Boost User Satisfaction

Product Development

If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.

How Leveraging Brand Evangelists Can Supercharge Your Beta Test

Test Planning

By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?

8 Key Characteristics to Look for When Recruiting Beta Testers

Test Planning

Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.

Building Brand Evangelism Through User Testing

Delta Huddle Podcast

In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs.

The best brands in the world partner with Centercode to perfect their products