5 Ways to Secure Your Role With User Testing
Read up on Centercode's event and discover 5 ways user testing can cement your role amidst economic shifts.
The Intersection of Beta & Product Management
280 Group's Ghali & Cantwell join the podcast to share insights on integrating beta testing into product management.
The 8 Best Product Management Apps in 2023
Explore the top 8 product management apps of 2023 to optimize collaboration, streamline processes, and make data-driven decisions, all within one comprehensive guide for your product development success.
Prioritizing Feedback Using the MoSCoW Framework
Learn how to prioritize beta test feedback using this data-driven method to categorize feedback into four categories: Must Have, Should Have, Could Have, Would Have. Improve communication, save time and resources, and make better decisions with the MoSCoW Framework.
How Product Leaders Challenge the Status Quo and Deliver Better Products
As a product manager or product management executive, you're always looking for ways to drive better results and improve your products. In your continuous search to improve, have you considered whether you’re leveraging the full potential of beta testing? According to Centercode's 2022 industry report, 7 out of 10 companies say beta testing is the most effective way to improve products.
What Are Beta Test Metrics and How Can You Measure Them?
Tracking the right metrics while running your beta program is essential for measuring the effectiveness of your beta testing efforts. But what are beta test metrics exactly and why are they important?
How Delta Testing Is Helping Today's Product Managers
No one knows what your customers need better than your customers; that's why their feedback has never been more critical to the success of your product.
2019 Customer Validation Content Roundup
As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers, […]
Fuel Your Product Management Goals with These 3 Testing Tactics
When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product […]
4 Feedback Disciplines All Product Managers Should Know
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]
Thinking Like a Researcher: First Steps for Product Managers
Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. But surviving in today’s fast-paced tech landscape demands […]
Five Customer Testing Areas Product Managers Are Improving in 2019
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse. While Customer Validation benefits many […]
Six Time-Saving Beta Testing Tips for Product Managers
If you are reading this, it probably won’t surprise you that 47% of product managers have to run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing, Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer […]
What Makes a Great Test Manager?
For organizations that run and manage their own Alpha, Beta, and Field Tests, the Customer Validation Team plays a vital role in product development. As the liaison between testers and product teams, their recommendations enable the customer-driven decision-making that increases product success. This is especially true of the Test Manager, who handles this customer testing […]
3 Components of a Successful Trade Show Announcement
Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements. CEDIA 2017, for instance, had over 70% of its exhibitors launch a product, and saw more than 20,000 […]