After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

The conversation covers a lot of ground, including the different challenges B2B (business to business) products face during beta testing compared to B2C (business to consumer) products, how to know when your product is ready for beta, and tips for enticing testers to join your beta community and provide useful feedback.

Even if you weren’t able to join us for the initial webinar, this follow-up podcast has a ton of standalone, practical advice for your next beta test.

You can listen below or head over to Pragmatic Live for more details.

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