AUTHOR

Erin Van Leer

CV Conference: The Gathering for Customer Testing Professionals

Events

Currently, over 95% of companies are running Alpha, Beta, or Field Tests, but there are still very few avenues for Customer Validation professionals to grow their skills and exchange insights with their peers in test management. That’s why we’re thrilled to announce the 2018 Customer Validation Conference, an industry event on February 21st and 22nd […]

Managing the Performance of Your Customer Validation Team with Centercode

Test Management

As your Customer Validation program scales, it becomes more and more important (and increasingly difficult) to measure your team’s performance effectively. Doing so requires immediate visibility into the core success metrics you’ve laid out for your team so you can measure and analyze team activity without spending days on spreadsheets, logs, and reports. Starting with […]

The Definition of Useful Customer Feedback

Test Management

Customer Validation relies on customer feedback to give you a better understanding of your target market and their experiences with your products. But not all feedback is created equal. Irrelevant, confusing, or incomplete feedback funnels valuable resources away from the feedback that can actually help you make meaningful product improvements and deliver value to the […]

The Five W's of Customer Validation Testing

Product Development

It’s easy to tell customers that a product will solve their problems. It’s much harder to deliver a product that follows through on your promise – and there are millions of unsuccessful products to prove it. With market competitiveness hinging on the delivery of more powerful and reliable solutions, companies rely on Customer Validation to […]

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