AUTHOR

Stefan Junaeus

Converting Your Beta Testers into Brand Evangelists

Test Launch

Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]

4 Points To Make To Your Boss About Beta Testing

Test Planning

You’re a product manager and the release of the product you’ve been working on is right around the corner. Before the big day, you want to run a beta test to make sure the product works perfectly. The problem is, your CEO isn’t familiar with beta testing and has some concerns. Maybe he’s afraid of […]

How To Leverage a Beta Product Leak

Test Launch

You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted […]

5 Crucial Steps To Take When There’s a Leak During Beta

Test Management

It’s no secret that sometimes things don’t go according to plan. An information leak during a beta test is something many beta teams dread, but it does happen. When it does it’s important that you’re prepared to handle it. Having a plan of attack in place should a leak pop up is the first step […]

5 Expectations to Establish with Testers on Day One

Test Launch

A common mistake new beta managers make is to assume that testers instinctually know what they’re supposed to do during a beta test. In truth, most testers (even the ‘naturals’) need guidance. It’s up to you to provide that guidance so your testers can hit the ground running when your test starts. Be transparent with […]

Centercode Named One of the Best Places to Work (and We’re Hiring!)

Centercode News

Centercode is excited to announce that the Orange County Business Journal and Best Companies Group has officially named us one of the Best Places to Work in Orange County in 2015! Centercode CEO Luke Freiler said, “When I started this company when I was 20 I really wanted to create a company where people would […]

Top 5 Ways to Increase Beta Test Confidentiality

Test Management

When it comes to running private beta tests, maintaining confidentially among your testers is extremely important. No company wants valuable information about their product leaked to the public prematurely. That’s why we’ve chosen the top five simple best practices that can be used to significantly increase the security of your beta tests. We’d recommend taking […]

Understanding Ongoing and Directed Feedback

Test Management

In a very fundamental way, feedback is the lifeblood of a beta test. If your beta test doesn’t garner good feedback it’ll be considered a failure. However, if you can collect a lot of relevant feedback your beta test will be a resounding success. Knowing the best processes to collect the right feedback from your […]

What’s An Energy Pool and What Role Does It Play in Beta?

Test Management

So your beta test is almost ready to go. You’re in the process of securing your testers but you’re still trying to find the best way to think about recruitment as well as your feedback collection processes. Assessing potential testers can be tough. It’s also hard to know exactly how to engage testers in a […]

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