How Setting Expectations Increases Test Success (And 3 Ways to Do It) Test Launch 11 Dec 2020 Setting too many expectations may be a quick path to disappointment in life, but what happens when you don't set expectations during your beta test?...
Different Ways to Invite People to Your Beta Test Test Planning 27 Apr 2017 One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have...
Converting Your Beta Testers into Brand Evangelists Test Launch 16 Sep 2015 Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who's not only a big fan of you and the products you...
6 Good Beta Test Incentives Options (and 3 to Avoid) Test Planning 25 Jun 2015 Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers...
Is Your Product a Good Incentive for Your Beta Test? Test Closure 18 Jun 2015 Picking the right incentive will make a big difference in the success of your beta test. In last week's post, we discussed the factors to consider...
3 (More) Red Flags to Look for in Your Beta Applicants Test Management 25 Mar 2015 When you announce a beta test, you'll likely get many more applicants than you actually need to participate. So, you'll need to decide which...
