Different Ways to Invite People to Your Beta Test

Test Planning
27 Apr 2017
One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have...

Converting Your Beta Testers into Brand Evangelists

Test Launch
16 Sep 2015
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who's not only a big fan of you and the products you...

6 Good Beta Test Incentives Options (and 3 to Avoid)

Test Planning
25 Jun 2015
Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers...

Is Your Product a Good Incentive for Your Beta Test?

Test Closure
18 Jun 2015
Picking the right incentive will make a big difference in the success of your beta test. In last week's post, we discussed the factors to consider...

3 (More) Red Flags to Look for in Your Beta Applicants

Test Management
25 Mar 2015
When you announce a beta test, you'll likely get many more applicants than you actually need to participate. So, you'll need to decide which...

6 Red Flags to Look for in Your Beta Applicants

Test Management
27 Feb 2015
When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral...