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Tag:

beta tester motivation

How Setting Expectations Increases Test Success (And 3 Ways to Do It)

Test Launch
11 Dec 2020
Setting too many expectations may be a quick path to disappointment in life, but what happens when you don't set expectations during your beta test?...

Different Ways to Invite People to Your Beta Test

Test Planning
27 Apr 2017
One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have...

Converting Your Beta Testers into Brand Evangelists

Test Launch
16 Sep 2015
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who's not only a big fan of you and the products you...

6 Good Beta Test Incentives Options (and 3 to Avoid)

Test Planning
25 Jun 2015
Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers...

Is Your Product a Good Incentive for Your Beta Test?

Test Closure
18 Jun 2015
Picking the right incentive will make a big difference in the success of your beta test. In last week's post, we discussed the factors to consider...

3 (More) Red Flags to Look for in Your Beta Applicants

Test Management
25 Mar 2015
When you announce a beta test, you'll likely get many more applicants than you actually need to participate. So, you'll need to decide which...
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