Blog Posts Tagged Interoperability

2020 Changed Your Customers: Here’s How to Win Them Over

E-commerce had been trending steadily upward for years. Then the pandemic came along and did exactly what you’d expect a globally disruptive force to do: It changed everything very, very quickly. What happened exactly? The U.S. Department of Commerce reported a 30% increase in online spending from 2019 to 2020 (compared to the previous 13% […]

Technographics: Your Shortcut to Improving Interoperability

Test Planning

With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]

3 Tech Insights for 2021, Straight from Consumers

Industry News

Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty. More and more everyday products are being replaced by their sophisticated counterparts. And with many […]

Delivering Picture-Perfect Experiences in the Year of Streaming

Test Planning

2020 has been aptly dubbed the “Year of Streaming.” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world. Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. But […]

Connecting Customers to Office Tech in the WFH Era

Test Planning

In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the […]

Building a Foundation for Smarter Home Automation

Test Planning

Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure. Consumer desire to make the home more […]

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