How to Avoid Psychological Biases in Your Research

Product Development
08 Oct 2019
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don't have to tell you that's not the world we live in....

What’s An Energy Pool and What Role Does It Play in Beta?

Test Management
13 Jul 2015
So your beta test is almost ready to go. You're in the process of securing your testers but you're still trying to find the best way to think about...

Building a Rewarding Testing Experience: Before Your Test Begins

Test Planning
19 Sep 2014
This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your...

Writing an Effective and Intriguing Beta Recruitment

Test Planning
27 Aug 2014
Getting the right people to apply for your beta test is no easy task. You have to balance enticing potential testers with maintaining...

Developing a Good Qualification Survey for Your Beta Test

Test Planning
19 Aug 2014
As part of your beta recruitment strategy, you're going to need to develop a way to qualify your testers. This may sound like a simple task, but the...