How Do I Make Stakeholders Care About My Beta Feedback?
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
Is Your Product a Good Incentive for Your Beta Test?
Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]
5 Tips for Closing Your Hardware Test
The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up. The main factor that makes hardware beta tests unique is the fact that you’re dealing with physical […]
How to Incentivize Software and Web Site Beta Testers
We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]
Building a Rewarding Testing Experience: After Your Test is Over
In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]
5 Ways Beta Testing Impacts Your Bottom Line
Beta testing plays an integral role in the development and success of any technology product. It can be difficult, however, to pinpoint and quantify exactly how your beta program is impacting your company’s finances. You may have a feeling that beta improves the quality of your product and the success of its launch, but it […]
The Power of Thank You Notes
In the spirit of Thanksgiving, we’re tackling an important (and too often overlooked) part of beta testing: sending thank you notes to your testers. While rewarding your testers with products or gift cards is an integral piece of beta testing, adding a thank you note from your team sends a strong message to your testers. […]
Should I Pay My Beta Testers?
As a beta manager you want to get as much relevant feedback from each tester as you can. Incentivizing and rewarding testers for their participation is a key part of getting that feedback. As a result, it can be tempting to attach a dollar amount to specific types of feedback, giving testers cash for each critical bug or for completing all of your requirements.
6 Tips for Rewarding Your Testers
Well troops, we’ve made it to the end of our Beta Tips series. This final post is dedicated to showing appreciation for your hardworking testers. Giving out a reward after your test is great way to increase participation during your current beta, as well as lay the foundation for future successful tests. Here are some tips to help you say thank you to your amazing testers.
4 Tips for Closing Your Test
We’re in the home stretch of our Beta Tips series. At this point you’ve collected all the feedback you need from your testers and you’re ready to end your test. But you can’t just shut down your project out of the blue, or you risk confusing your testers and leaving some loose ends behind. Here are some tips for wrapping up your project while laying the groundwork for future tests.
Rewarding Your Beta Testers with Incentives
As you might expect, beta testing incentives are a popular topic. In fact, “incentives” is one of our most common Google search keywords. Testers want to know what they get for participating in betas, and companies want to know what’s appropriate to offer them. As it turns out, being conscientious about your approach to incentives is very smart. There are several key things that companies need to be aware of when it comes to rewarding their testers. We talked about many of these issues in our free eBook, 100 Tips for Better Beta Tests, but they’re important enough to warrant a second look in the blog.
Sharing Beta Test Data in Your Organization
If you ever find your beta program encountering resistance, take a look at where it fits in the big picture. No man is an island, and the same goes for beta programs. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others. There are more teams that could benefit from it than you may realize.