What is new product development?
New Product Development (NPD) is a product development process that uses stages to help teams strategize, define, design, and develop a product for market. This process typically applies to the entire process of introducing a new product to market or bringing an existing product to a new market.
The IDEO approach to new product development
The team at IDEO specializes in the introduction of new products and they have developed a great five-step procedure for bringing a new product through development and into market.
- Understand and Observe. Learn about the problems, challenges, and needs of customers.
- Synthesize. Dive deeper into the problem space and make sense of the data collected in the first stage.
- Visualize. Try to picture the customer using the product or solving their problems with your solution.
- Prototype and Test. Get the concept into a state where feedback from your target market can be used to enhance the product experience.
- Design and Validate. Finally, start designing and developing the solution and validate that it meets user expectations.
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