Incentivizing Beta Testers to Improve Participation and Feedback Quality
Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.
5 Warning Signs Your Beta Test is in Danger
Sometimes, despite good planning, a beta test will fall off track. You could follow all of our best practices for planning and running a beta test, but there may be a moment when things begin to go wrong. There are a number of reasons why this might happen, and they are often beyond your control. […]
6 Good Beta Test Incentives Options (and 3 to Avoid)
Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]
Is Your Product a Good Incentive for Your Beta Test?
Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]
What to Consider When Planning Your Beta Test Incentives
Think of beta test incentives as the proverbial carrot on the stick for your testers. Since beta testers are (almost always) unpaid volunteers, incentives are key to encouraging them to see your test through to the end. Picking the best incentive, however, can be a challenge. The goal is to give testers something they actually […]
5 Tips for Closing Your Hardware Test
The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up. The main factor that makes hardware beta tests unique is the fact that you’re dealing with physical […]
How to Incentivize Software and Web Site Beta Testers
We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]
Adding Drawings and Contests to Your Beta Program
Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work. While it’s a common best practice to give active testers a […]
Building a Rewarding Testing Experience: After Your Test is Over
In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]
Building a Rewarding Testing Experience: During Your Beta Test
In the second installment of our Building the Experience series, we’re delving into the measures you should take during your test in order to maximize participation by giving your testers a rewarding testing experience. If you’d like a refresher on what to do before your test begins to set the right tone, be sure to […]
New Kit for Building Your Beta Test Incentives Strategy
A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]
What Motivates Our Beta Testers?
There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement. We’ve long advocated that the best testers are the ones that are there because of an interest in making your product better, […]
The Power of Thank You Notes
In the spirit of Thanksgiving, we’re tackling an important (and too often overlooked) part of beta testing: sending thank you notes to your testers. While rewarding your testers with products or gift cards is an integral piece of beta testing, adding a thank you note from your team sends a strong message to your testers. […]
Should I Pay My Beta Testers?
As a beta manager you want to get as much relevant feedback from each tester as you can. Incentivizing and rewarding testers for their participation is a key part of getting that feedback. As a result, it can be tempting to attach a dollar amount to specific types of feedback, giving testers cash for each critical bug or for completing all of your requirements.
6 Tips for Rewarding Your Testers
Well troops, we’ve made it to the end of our Beta Tips series. This final post is dedicated to showing appreciation for your hardworking testers. Giving out a reward after your test is great way to increase participation during your current beta, as well as lay the foundation for future successful tests. Here are some tips to help you say thank you to your amazing testers.