Blog Posts Tagged Beta Tester Experience

Meet the Betabound Team

If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. Leading the collaboration between our tester community and our customers is the Betabound Team. From expanding and diversifying the […]

Mission Accomplished With This Creative Tester Engagement Strategy

Leader Insights

Over the course of seven years as an Alpha (employee) tester and six years as a Beta Program Manager, I had become accustomed to being involved with beta tests for projects that had specific goals and schedules, which generally kept testers engaged for the projects duration. Our participation rates had been hovering around 60-70% on […]

5 Warning Signs Your Beta Test is in Danger

Test Management

Sometimes, despite good planning, a beta test will fall off track. You could follow all of our best practices for planning and running a beta test, but there may be a moment when things begin to go wrong. There are a number of reasons why this might happen, and they are often beyond your control. […]

Converting Your Beta Testers into Brand Evangelists

Test Launch

Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]

The Key Beta Objectives for Usability Engineers

Test Planning

Identifying your objectives is the first step down the road to a successful beta test, and every person (and job title) will have a different list of objectives for their beta. So, to continue on with our Beta Testing Objectives series, today we’ll be exploring the common beta testing objectives for usability engineers. Usability engineers […]

What to Put in the Welcome Letter to Your Testers

Test Launch

Finding and selecting the right group of testers to beta test your product is something that you’ll likely spend a lot of time and energy doing. It’s one of the most important steps for a successful beta test. For this reason, once your testers are selected and they’ve signed all the legal forms, it’s crucial […]

Building a Rewarding Testing Experience: After Your Test is Over

Test Closure

In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]

Building a Rewarding Testing Experience: During Your Beta Test

Test Management

In the second installment of our Building the Experience series, we’re delving into the measures you should take during your test in order to maximize participation by giving your testers a rewarding testing experience. If you’d like a refresher on what to do before your test begins to set the right tone, be sure to […]

New Kit for Building Your Beta Test Incentives Strategy

Content Release

A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]

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