Blog Posts Tagged Beta Tester Motivation

Incentivizing Beta Testers to Improve Participation and Feedback Quality

Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.

How Setting Expectations Increases Test Success (And 3 Ways to Do It)

Test Launch

Setting too many expectations may be a quick path to disappointment in life, but what happens when you don’t set expectations during your beta test? Well, two decades of test planning and management has shown us it sort of ends up like the Wild West. Either your project turns into an out-of-control stampede…. Or..it’s a […]

Different Ways to Invite People to Your Beta Test

Test Planning

One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have an attention-grabbing way to invite people to your beta test. Beta testers should represent a good spectrum of your product’s target market. With this in mind, you really need to […]

Converting Your Beta Testers into Brand Evangelists

Test Launch

Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]

6 Good Beta Test Incentives Options (and 3 to Avoid)

Test Planning

Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]

Is Your Product a Good Incentive for Your Beta Test?

Test Closure

Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]

3 (More) Red Flags to Look for in Your Beta Applicants

Test Management

When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for. These traits include things such as clear communication, enthusiasm […]

6 Red Flags to Look for in Your Beta Applicants

Test Management

When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit. While it’s good to focus on […]

How to Incentivize Software and Web Site Beta Testers

Test Closure

We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]

Adding Drawings and Contests to Your Beta Program

Test Management

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work. While it’s a common best practice to give active testers a […]

Building a Rewarding Testing Experience: After Your Test is Over

Test Closure

In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]

Building a Rewarding Testing Experience: During Your Beta Test

Test Management

In the second installment of our Building the Experience series, we’re delving into the measures you should take during your test in order to maximize participation by giving your testers a rewarding testing experience. If you’d like a refresher on what to do before your test begins to set the right tone, be sure to […]

Building a Rewarding Testing Experience: Before Your Test Begins

Test Planning

This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your beta testers, you need to incentivize them to participate in your beta test. A big part of incentivizing your testers is creating a naturally rewarding beta testing experience that makes them […]

The 6 Different Types of Testers in Your Beta Program

Test Management

Understanding beta tester motivation is critical to the success of your beta test. In order to engage your beta testers and get the most feedback from them, you need to understand what’s driving them to be part of your beta test. If you understand why your testers are volunteering their time to your test, you […]

New Kit for Building Your Beta Test Incentives Strategy

Content Release

A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]

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