6 Goals of Public Beta Tests
Planning a public beta test starts with deciding what you want your beta to achieve. Like private beta tests, public betas can be designed with a wide variety of objectives in mind. How you approach your public beta test will very much depend on your primary and secondary goals, since your goals effect everything from […]
Public Betas as a Launch Tool
We’re going to delve into the differences between public and private beta tests to clear up some of the misconceptions and help you devise a beta strategy that makes the most sense for your product. We’ve also written a free whitepaper that walks you through planning a successful public beta test. For now, let’s start with the basics.