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Increase Beta Participation

Which Customer Testing Program Style Is Right for You?

Program Management

There isn’t a one-size-fits-all method of product development that’s guaranteed to work for your organization. Take Agile, for example. Eighty percent of today’s tech companies have adopted agile practices — so there must be something to it, right? But not everyone practices Agile the same way. In fact, what counts as “agile development” can vary […]

2020 Centercode Content Roundup

Product Development

You can say what you like about 2020, but you can’t say we didn’t learn a lot. This year has forced us to grow and change many, many aspects of our lives, from how we work (#remote), to how we communicate with our team (“Can you guys see my screen?”), to how to dress (hello […]

Ask the Expert: Should I Add More Testers?

Test Planning

Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]

Engagement Workshop: 4 Phases of Increasing Tester Participation

Test Management

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown, recruiting the wrong testers, friction caused by […]

Engagement Workshop: Identifying Product Readiness Issues

Test Management

Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.” Stopping issues, critical errors, or tons of small bugs can cause tester engagement to decrease dramatically. “OK hold up on a second,” you might be […]

Engagement Workshop: Identifying Friction with Your Tools

Test Management

Your feedback forms, surveys, and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open, ensuring your tools are helping (not hindering) your testers’ […]

Engagement Workshop: Identifying Tester Communication Problems

Test Management

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication. Tester communication encompasses interactions at every stage of your project, starting at recruitment and […]

Engagement Workshop: How to Recruit Enthusiastic Testers

Test Management

What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]

How to Collect Useful Feedback

Test Strategy

Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]

Increase Tester Participation By Setting the Right Expectations

Test Management

Consistent tester participation is one of the biggest challenges of beta testing. In speaking with various companies, we’ve found that the industry standard for beta test participation commonly sits around 30-40%. This means only a third of participants are contributing the bare minimum of what’s expected of them. While this participation statistic may be discouraging, […]

5 Warning Signs Your Beta Test is in Danger

Test Management

Sometimes, despite good planning, a beta test will fall off track. You could follow all of our best practices for planning and running a beta test, but there may be a moment when things begin to go wrong. There are a number of reasons why this might happen, and they are often beyond your control. […]

What’s An Energy Pool and What Role Does It Play in Beta?

Test Management

So your beta test is almost ready to go. You’re in the process of securing your testers but you’re still trying to find the best way to think about recruitment as well as your feedback collection processes. Assessing potential testers can be tough. It’s also hard to know exactly how to engage testers in a […]

How to Use Scoring to Improve Your Beta Program

Test Management

As we’ve discussed in previous posts, tracking participation during beta testing is an incredibly important part of tester management. It allows you to keep track of which of your testers are contributing to your beta (and deserve to be rewarded) and which ones are dead weight. One simple and effective way to do this is […]

Adding Drawings and Contests to Your Beta Program

Test Management

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work. While it’s a common best practice to give active testers a […]

Building a Rewarding Testing Experience: After Your Test is Over

Test Closure

In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]

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