Giving Your Testers a Warm Welcome
Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it’s your responsibility to make them feel welcome and at home so that they’re comfortable creating conversation with others, or in your case, sharing their honest feedback about your beta product. So, it’s important to start your beta […]
3 Tips for Kicking Off Your Hardware Test
Beta tests have a few basic stages: planning, kickoff, managing, and closing. There are best practices that go with each of these stages. Last week we discussed planning your hardware test, so this week we’ll get into what you should do during kickoff to ensure a successful test. Kicking off your beta test is an […]
So You Announced Your Product at CES — Now What?
At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting. Once the excitement […]