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Kickoff

Giving Your Testers a Warm Welcome

Test Launch

Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it’s your responsibility to make them feel welcome and at home so that they’re comfortable creating conversation with others, or in your case, sharing their honest feedback about your beta product. So, it’s important to start your beta […]

3 Tips for Kicking Off Your Hardware Test

Test Launch

Beta tests have a few basic stages: planning, kickoff, managing, and closing. There are best practices that go with each of these stages. Last week we discussed planning your hardware test, so this week we’ll get into what you should do during kickoff to ensure a successful test. Kicking off your beta test is an […]

So You Announced Your Product at CES — Now What?

Test Planning

At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting. Once the excitement […]

4 Tips for Kicking Off Your Beta

Test Launch

At this point in the beta process, you’ve planned your beta, recruited applicants, selected testers, and handled the legal paperwork. Now that all your preparations are complete, it’s time to actually start the beta test!

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